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July 20, 2009No Comments

ON: Mapping Content Across The Web

Something fun to follow. The U.S. Secretary of State, Hillary Clinton, travels to all corners of the world to do her job. You can follow her across the globe using a cool Google mapping tool.

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You can choose any marked location on the map to track the her trips via video, photos and read her remarks.  It looks like the site aggregates images from all over the web.  Follow our SOS @ http://ow.ly/hJed

This would offer a fun way for a brand to track and highlight conversations, recommendations, pics and video that people create.  It might also be a new way for a brand not to be tethered to just one social media platform. 

Check it out at: http://ow.ly/hJed

ON: Mapping Content Across The Web via @jpenabickley

November 22, 2008No Comments

ON: The Digital Presidency

Welcome to the digital age America! While it has been here for many of us in the Beta-Class, we finally have a government that will actually use it to allow us to participate in a digital democracy.  Imagine that, a country that is run by the people, for the people and when it is not - with digital access - we will all know it.   (Ahhhh, there it is, that transparency we have all longed for since the day the back-room deal with the Supreme Court was struck to anoint President Bush in 2000.) Now that we have a Digi-President, will he and his administration be ready for us to re-call them via the digital channel when or if the propaganda does not live up to the hype?

Picture 1

President-elect Obama has taken the first step in transparency. Last week, the Washington Post covered Obama's first YouTube Weekly address.  After watching, then perusing the Change.gov blog, I ponder if this is transparency or another channel for a new breed of propaganda?

For me, I look forward to the day when our Digi-President will open himself open to public debates with his constituents directly. Many political observers say President-elect Obama's innovative, online-fueled campaign will likely evolve into a new level of online communication between the public and the White House.  Today - it is a one way message.  Right now we are merely a real time focus group.

I ponder if social media platforms, mobile technology and interactive TV will be used to give us unparalleled access and tools that will facilitate our active involvement in rebuilding the country.

What is obvious is that our President-elect appears to have a keen interest in using social media platforms in the act of governing. How far does that interest go?  Will he monitor the blogs for insights and ideas that could help rebuild the economy?  Will he attribute the ideas to the people or groups and recognize them for their contribution?  Will the digital democracy's new tools have the potential to transform how a government of the People, by the People and for the People communicates and operates.

What kind of access do you want? 

ON: The Digital Presidency via @jpenabickley

November 22, 2008No Comments

ON: The Digital Presidency

Welcome to the digital age America! While it has been here for many of us in the Beta-Class, we finally have a government that will actually use it to allow us to participate in a digital democracy.  Imagine that, a country that is run by the people, for the people and when it is not - with digital access - we will all know it.   (Ahhhh, there it is, that transparency we have all longed for since the day the back-room deal with the Supreme Court was struck to anoint President Bush in 2000.) Now that we have a Digi-President, will he and his administration be ready for us to re-call them via the digital channel when or if the propaganda does not live up to the hype?

Picture 1

President-elect Obama has taken the first step in transparency. Last week, the Washington Post covered Obama's first YouTube Weekly address.  After watching, then perusing the Change.gov blog, I ponder if this is transparency or another channel for a new breed of propaganda?

For me, I look forward to the day when our Digi-President will open himself open to public debates with his constituents directly. Many political observers say President-elect Obama's innovative, online-fueled campaign will likely evolve into a new level of online communication between the public and the White House.  Today - it is a one way message.  Right now we are merely a real time focus group.

I ponder if social media platforms, mobile technology and interactive TV will be used to give us unparalleled access and tools that will facilitate our active involvement in rebuilding the country.

What is obvious is that our President-elect appears to have a keen interest in using social media platforms in the act of governing. How far does that interest go?  Will he monitor the blogs for insights and ideas that could help rebuild the economy?  Will he attribute the ideas to the people or groups and recognize them for their contribution?  Will the digital democracy's new tools have the potential to transform how a government of the People, by the People and for the People communicates and operates.

What kind of access do you want? 

ON: The Digital Presidency via @jpenabickley

September 9, 2008No Comments

ON: HillBlazing Once Again

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It's rare that you meet someone who inspires you to think differently and take action.  Moreover, does the same thing to your teen daughters. This past year one woman did.  As many of you know I was one of the 18 million who came out and lent a hand to Senator Hillary Clinton's candidacy.  So once again when the campaign asked - I was honored to be one of Hillary Clinton's hosts at an all star event here in New York.

Join me and Hillary at Hiro on Monday September 22.  Go to http://www.hillaryclinton.com/hiro  to RSVP.  When you RSVP please make sure to select my name "Joanna Pena-Bickley" as your host in the drop down. The event is shaping up to be a fun evening with our favorite senator!

If you cannot attend you can still make a contribution.  We could use your help in paying down Hillary's campaign debt at http://www.hillaryclinton.com/hiro (When you make your donation please use the drop down to select my name as your host)

I look forward to you joining me and Hillary in an evening that will help retire Hillary's campaign debt.

ON: HillBlazing Once Again via @jpenabickley

May 17, 20086 Comments

ON: Supporting Hillary Until November

Here we go again.  The news media, namely CNN, MSNBC (NBC) and ABC News are attempting to choose the president again.  Let us not forget the same three media outlets, along side of the NY Times, sold us the Iraq war and has devoted a week of powder puff coverage to a man who lost the last primary by a margin of 26 to 67, his biggest defeat of the campaign.

http://services.brightcove.com/services/viewer/federated_f8/1137883380

The radio silence given the enormous loss was deafening. This past week's media silence and then frenzied coverage of the John Edwards’ endorsement, which of course only came after the exit polls showed Mr. Obama’s momentum with white voters has come to a screeching halt as a good sign that the biased coverage was back in full swing. Team Obama gave us a Southern son who could not help Kerry win in his own state of North Carolina in 2004.  While John Edwards’s endorsement is likely to deliver a few delegates the race is still close and is far from over.

You would have never known that Hillary had won a landslide victory in West Virginia.  One would have thought that the victory would have given the former First Lady justification to stay in the race until the final and 56th primary on June 3.

I sincerely thought that women, namely Hillary, had come further this.  “Blatant sexism still exists, even now.” I thought.

Then I took a few days to conduct some research and found something that was not a surprise – but was truly disturbing. This ground swell of big and small media coverage was bought and paid for by Obama for president.  Yes, Obama is paying for the good press. The ground swell starts with a legion of 400 paid bloggers who conduct online attacks of Hillary supporters on Facebook and MySpace as well as a number of anti-Clinton videos that are posted by this team on a daily basis.  According to Fox News, the Obama campaign has hired 400 bloggers to influence the public discourse shown in the polls and sway Hillary voters to "remember we are all Democrats", to give up Clinton's cause, and to become dutiful citizens of the Obama Nation.

So where do you go for unbiased news when all forms of free press are paid for?  The Sunday morning media pundits have become paid propaganda for the far left wing of the democratic party.

Instead of giving Hillary the due coverage, they failed to report that Mr. Obama’s negative poll numbers continue to show that a steady stream white men, Latinos and woman voters that have lined up behind Mrs. Clinton and will likely break from the democratic party if she is not the nominee.

 

Hrc2
Many have asked why I am a Hillary Supporter. I have so many great reasons to stick with her until November.  She and Bill represent a couple that made the American Dream work for them.  She represents a fighter. We need a fighter.

Listen to Hillary on TaylorMarsh >>
 

We need someone who knows how to run Washington, not someone who can enter as a change agent and fail.  Her platform comes closer to the FDR platform than anyone in the race.  Her stance on health care in unwavering. She has laid out specifics from the day one on how she will turn the economy around with green jobs, just as her husband did with the Silicon Valley explosion in the 1990's. 

More importantly, I grew up in a middle class family, where I directly benefited from Bill Clinton's Pell Grant Program.  Without those grants I would not have been able to attend college.

The biggest thing I admire her for is her stamina - everytime they have counted her out she has proved the pundits wrong.  It has made for great political theater.

Related Posts

Join Us On May 31 For A Rally
Join a group of Hillary supporters who are planning to visit Washington, D.C. on Saturday, May 31st to attend the meeting of the DNC Rules Committee and rally outside the DNC headquarters in support of Michigan and Florida.  Check out the links to sites.  Join us!

ON: Supporting Hillary Until November via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

January 20, 2007No Comments

ON: Hillary Clinton & A Great Web Strategy

Picture_3_12
Knowing your audience is half the battle.  The other half is crafting an honest, relevant content.
Today Hillary Clinton, Democratic Senator from New York, announced and launched her site that contains video, community, blogs, local event planning, web tools, and digital ways to take action. 

Finally a politician who realizes that the audience is mobile and speaking to them in a medium and way that we can all relate and understand.

No matter your political point of view this is a smart digital marketing strategy.

Picture_5_9

View Hillary Clinton's web site by clicking here.  Join the conversation!
 

ON: Hillary Clinton & A Great Web Strategy via @jpenabickley

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