You can choose any marked location on the map to track the her trips via video, photos and read her remarks. It looks like the site aggregates images from all over the web. Follow our SOS @ http://ow.ly/hJed
This would offer a fun way for a brand to track and highlight conversations, recommendations, pics and video that people create. It might also be a new way for a brand not to be tethered to just one social media platform.
Check it out at: http://ow.ly/hJed