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June 3, 2009No Comments

ON: Post Process Fridays

While updating my flickr account today I ran across one of my favorite groups called Post Process Friday's. the highlight today was this lovely shot of China Town.

3490913574_0200792503_o

"This great shot is from my buddy Kurt's
trip to NYC last year. Pretty basic title shift effect. I did dodge and
burn little parts of buildings to so the lighting looks a little more
unnatural to give it a more convincing effect. Then just played with
the tones a little...easy peasy. I love doing New York photos, so if
you have any NYC shots..send them over! Have a great weekend." - via isayx3

http://www.flickr.com/apps/slideshow/show.swf?v=71649

Follow, post and comment at Post Process Friday's by isayx3 - it's a blast for you photo buffs and worth your time!

ON: Post Process Fridays via @jpenabickley

June 3, 2009No Comments

ON: Post Process Fridays

While updating my flickr account today I ran across one of my favorite groups called Post Process Friday's. the highlight today was this lovely shot of China Town.

3490913574_0200792503_o

"This great shot is from my buddy Kurt's
trip to NYC last year. Pretty basic title shift effect. I did dodge and
burn little parts of buildings to so the lighting looks a little more
unnatural to give it a more convincing effect. Then just played with
the tones a little...easy peasy. I love doing New York photos, so if
you have any NYC shots..send them over! Have a great weekend." - via isayx3

http://www.flickr.com/apps/slideshow/show.swf?v=71649

Follow, post and comment at Post Process Friday's by isayx3 - it's a blast for you photo buffs and worth your time!

ON: Post Process Fridays via @jpenabickley

June 3, 2009No Comments

ON: The Skittles Social Scene is the Brand

Who says your brand needs a big ol' web site?  Evidently Skittles has realized that media everywhere applies to their brand. 

Picture 1

The collapsible application allows you to scurry around the social networking pages and groups that skittles has set up.

Picture 4   Picture 5

This seems like a great way to organize your "earned" media.  While this may be the future of the web for brands who are not transactional destinations - the execution has left out an important social component.  Sharing.  too bad that the app does not let you post it, embed it, or share a link to it.

Hurray for skittles! I think that this is a good way to redefine your brand by the conversations that people are having about you.

ON: The Skittles Social Scene is the Brand via @jpenabickley

December 21, 20081 Comment

ON: YOU & A Few New Media Truths

The words "Social Media" have become the most abused words in the last year.  The abuse has usually come from the agency world.  Instead of attempting to create advertising that inspired brand engagement  or "conversations" or even purchase, agencies spent a year attempting to jump on a bandwagon well after it passed by.

At my last speaking gig on Tribes Don Barber the moderator introduced me as an "expert" in Social Media.  When I took the stage I quickly corrected that statement. "I am a practitioner in the sport of marketing products and or services to people. I just happened to have been born into the digital practice. Anyone who claims that they are an "expert" in social media is full of shit."  The real definition of Social Media is a person who uses their persona to broadcast messages both through physical word-of-mouth and digital media therefore making them the media channel. The medium and the message have converged.  The only experts are people who have knowledge of human psychology and sociology.

When I saw Matt J McDonalds' post on Simple Social Media Truths - I had to repost them here.

1. Everyone thinks they are a social media expert.
2. Everyone is not a social media expert.
3. Not every company should have social media initiatives.
4. We’re all still figuring this out.
5. Conversations are important, but not as important as some people will have you believe.
6. Traditional advertising isn’t dead and won’t be for a while, if ever.
7. Blogging is hard work.
8. Twitter will not make or break you.
9. Don’t always cave to the mob.
10. The barriers to action are now so low that it’s incredible easy to act without thinking it through.
11. If you speak your mind, you are going to piss someone off eventually.
12. There’s no excuse to not be listening to the conversations online.
13. If the words “unless we get caught” are part of your plan, quit now.
14. Purists, Pessimists, and Doomsayers are almost always wrong.
15. The wrong way to do things is always the easiest.
16. There is still a ton of potential in this space.

I have a few to add.

  1. A widget is not an idea or insight.  It is a mechanism that facilitates easy sharing across digital media
  2.  Anyone who broadcasts his or her message is seeking recognition by their peers.
  3. Word of mouth marketing is giving people a reason to talk about
    your products and services, and making it easier for that conversation
    to take place.
  4. Social Media is part art and part science.  there is no one formula or tool that can make your brand famous.
  5. Give people a story worth repeating.
  6. Be Yourself! If you are not people will not buy you or your stories.
  7. Marketers should be prepared to listen, learn and change quickly.
  8. Broadcasting your message without a real way for consumers to talk back is not Social Media.
  9. There IS a difference between "organic" and "amplified" social media.  And consumers know it.
  10. You cannot create a "viral" video - only consumers who view it can make it "viral".
  11. Content & Stories remain King.  Figure out what your story is and tell it.

In 2009, we should only laud and recognize marketers, agencies and consumers who become
practitioners and inspire real conversations based on an insight or by
listening to what people desire and need from their brands.  If you look at the landscape today the companies who understand this are practicing, listening, learning and now selling in spite of the economic depression.

Connect to my network and Practice With Me!

What are your Social Media truths?  What annoys you the most about Social Media and the so called "experts"?  How will you improve the marketing landscape in 2009?  Let me know!

ON: YOU & A Few New Media Truths via @jpenabickley

December 21, 20082 Comments

ON: YOU & A Few New Media Truths

The words "Social Media" have become the most abused words in the last year.  The abuse has usually come from the agency world.  Instead of attempting to create advertising that inspired brand engagement  or "conversations" or even purchase, agencies spent a year attempting to jump on a bandwagon well after it passed by.

At my last speaking gig on Tribes Don Barber the moderator introduced me as an "expert" in Social Media.  When I took the stage I quickly corrected that statement. "I am a practitioner in the sport of marketing products and or services to people. I just happened to have been born into the digital practice. Anyone who claims that they are an "expert" in social media is full of shit."  The real definition of Social Media is a person who uses their persona to broadcast messages both through physical word-of-mouth and digital media therefore making them the media channel. The medium and the message have converged.  The only experts are people who have knowledge of human psychology and sociology.

When I saw Matt J McDonalds' post on Simple Social Media Truths - I had to repost them here.

1. Everyone thinks they are a social media expert.
2. Everyone is not a social media expert.
3. Not every company should have social media initiatives.
4. We’re all still figuring this out.
5. Conversations are important, but not as important as some people will have you believe.
6. Traditional advertising isn’t dead and won’t be for a while, if ever.
7. Blogging is hard work.
8. Twitter will not make or break you.
9. Don’t always cave to the mob.
10. The barriers to action are now so low that it’s incredible easy to act without thinking it through.
11. If you speak your mind, you are going to piss someone off eventually.
12. There’s no excuse to not be listening to the conversations online.
13. If the words “unless we get caught” are part of your plan, quit now.
14. Purists, Pessimists, and Doomsayers are almost always wrong.
15. The wrong way to do things is always the easiest.
16. There is still a ton of potential in this space.

I have a few to add.

  1. A widget is not an idea or insight.  It is a mechanism that facilitates easy sharing across digital media
  2.  Anyone who broadcasts his or her message is seeking recognition by their peers.
  3. Word of mouth marketing is giving people a reason to talk about
    your products and services, and making it easier for that conversation
    to take place.
  4. Social Media is part art and part science.  there is no one formula or tool that can make your brand famous.
  5. Give people a story worth repeating.
  6. Be Yourself! If you are not people will not buy you or your stories.
  7. Marketers should be prepared to listen, learn and change quickly.
  8. Broadcasting your message without a real way for consumers to talk back is not Social Media.
  9. There IS a difference between "organic" and "amplified" social media.  And consumers know it.
  10. You cannot create a "viral" video - only consumers who view it can make it "viral".
  11. Content & Stories remain King.  Figure out what your story is and tell it.

In 2009, we should only laud and recognize marketers, agencies and consumers who become
practitioners and inspire real conversations based on an insight or by
listening to what people desire and need from their brands.  If you look at the landscape today the companies who understand this are practicing, listening, learning and now selling in spite of the economic depression.

Connect to my network and Practice With Me!

What are your Social Media truths?  What annoys you the most about Social Media and the so called "experts"?  How will you improve the marketing landscape in 2009?  Let me know!

ON: YOU & A Few New Media Truths via @jpenabickley

April 19, 2008No Comments

ON: FriendFeed

I was perusing BusinessWeek and found a great article on FriendFeedFriendFeed is being tauted as  a tool that tearing down the walls between Web haunts such as Facebook, YouTube, Flickr, etc.

Picture_1

FriendFeed is one of the first major efforts to break down proliferation of Social Networks.
With the startup's service, subscribers can pull together on one Web
page everything their friends and colleagues are doing on more than 30
Web sites. The goal is to organize the Web's information in valuable
ways, a bit like Google does. But instead of using search, FriendFeed
uses people you know to uncover valuable information. To find movie
recommendations or news items or provocative ideas, you can tap into
the wisdom of friends.

Picture_2

The FriendFeed service looks a bit chaotic at first. But the you will get used to the email alerts after awhile. After logging in,
a subscriber sees a Web page with a steady stream of items from people
he has signed up to follow scrolling down the screen.

This is a fun and pretty cool new site!  Follow Me on FriendFeed @  at http://friendfeed.com/joannapenabickley

I think FriendFeed could easily become a much larger site, I think it
depends on their ability to partner with all Social Networks, and tackle crowds
that Facebook is yet to tap.

Read more about FriendFeed in BusinessWeek  >>

Tell me what you think - feed collector or yet another proliferator?

ON: FriendFeed via @jpenabickley

April 19, 2008No Comments

ON: FriendFeed

I was perusing BusinessWeek and found a great article on FriendFeedFriendFeed is being tauted as  a tool that tearing down the walls between Web haunts such as Facebook, YouTube, Flickr, etc.

Picture_1

FriendFeed is one of the first major efforts to break down proliferation of Social Networks.
With the startup's service, subscribers can pull together on one Web
page everything their friends and colleagues are doing on more than 30
Web sites. The goal is to organize the Web's information in valuable
ways, a bit like Google does. But instead of using search, FriendFeed
uses people you know to uncover valuable information. To find movie
recommendations or news items or provocative ideas, you can tap into
the wisdom of friends.

Picture_2

The FriendFeed service looks a bit chaotic at first. But the you will get used to the email alerts after awhile. After logging in,
a subscriber sees a Web page with a steady stream of items from people
he has signed up to follow scrolling down the screen.

This is a fun and pretty cool new site!  Follow Me on FriendFeed @  at http://friendfeed.com/joannapenabickley

I think FriendFeed could easily become a much larger site, I think it
depends on their ability to partner with all Social Networks, and tackle crowds
that Facebook is yet to tap.

Read more about FriendFeed in BusinessWeek  >>

Tell me what you think - feed collector or yet another proliferator?

ON: FriendFeed via @jpenabickley

April 19, 2008No Comments

ON: FriendFeed

I was perusing BusinessWeek and found a great article on FriendFeedFriendFeed is being tauted as  a tool that tearing down the walls between Web haunts such as Facebook, YouTube, Flickr, etc.

Picture_1

FriendFeed is one of the first major efforts to break down proliferation of Social Networks.
With the startup's service, subscribers can pull together on one Web
page everything their friends and colleagues are doing on more than 30
Web sites. The goal is to organize the Web's information in valuable
ways, a bit like Google does. But instead of using search, FriendFeed
uses people you know to uncover valuable information. To find movie
recommendations or news items or provocative ideas, you can tap into
the wisdom of friends.

Picture_2

The FriendFeed service looks a bit chaotic at first. But the you will get used to the email alerts after awhile. After logging in,
a subscriber sees a Web page with a steady stream of items from people
he has signed up to follow scrolling down the screen.

This is a fun and pretty cool new site!  Follow Me on FriendFeed @  at http://friendfeed.com/joannapenabickley

I think FriendFeed could easily become a much larger site, I think it
depends on their ability to partner with all Social Networks, and tackle crowds
that Facebook is yet to tap.

Read more about FriendFeed in BusinessWeek  >>

Tell me what you think - feed collector or yet another proliferator?

ON: FriendFeed via @jpenabickley

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