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August 4, 2007No Comments

ON: EyeWonder + Adobe = The Future of Rich Media


  Joanna + Jay = TracyLocke Digital 
  Originally uploaded by joannapenabickley

It was a night of learning, seeing my digital comrades and finding the power in CS3, Flex and AdWonder 9.0.  It was nothing but the digital worlds A listers.

EyeWonder,  the "it" rich media company has quickly become digital video’s fastest-growing technology innovator.  The event @ the Shoreham was to teach the digital community about the power of its AdWonder 9.0 Flash Component, the latest version of its revolutionary video and rich media advertising authoring tool.

After mingling a bit with the Adobe rep. and marketing team I found that  EyeWonder is the first Adobe solutions partner to take the lead in the digital advertising community using Adobe® Flash® CS3 Professional and Flash Media server solutions.  (Where is PointRoll and EyeBlaster now?)

After walking through the Flex demo, I was jumping out of my skin.  It has become a streamlined process to create a flash application outside the web browser.  The XP Designer in me was like a kid in a candy store.  Then the gurus @ EyeWonder took us through the upgrades in AdWonder 9.0 which is sure to streamline our production, trafficking and tracking our rich media units created using Adobe Flash CS3

I was thoroughly impressed with CS3 mobile application development suite.  It gives you the ability to create flash lite apps and test them on thousands of handsets.  The night was not all presentations and tech talk.  It was great night of sharing drinks, jokes and digital chatter.  Check out the photos here

ON: EyeWonder + Adobe = The Future of Rich Media via @jpenabickley

July 28, 2007No Comments

ON: TracyLocke Digital Day – Online Video

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As many of you know I am the Vice President of Interactive in a traditional promotions agency.  For a marketer who was born digital and spent my career working in big digital shops (Organic, Digitas) or building digital shops (DigitalSolutions and BBG) the transition to TL has been an eye opening experience to the other side of the equation. Acting as the sole agency Digital Media guru I organized a set of sessions called Digital Days that gave our agency senior leadership access to  the best minds in the Online Video Revolution. This was the first in a series of what I hope will continue to be eye opening, educational sessions for traditionally trained marketers.

Today I am happy to present our first in a series of TracyLocke Digital Days- with a goal of educating and raising awareness of the plethora of cool digital strategy and tools..  Today we are focusing on the fastest growing phenomena of the Internet.  Online Video. 

The purpose of today’s sessions is to give you guys access to the movers and shakers within the digital industry. Each of our guests is an expert in a specific area of the digital video and advertising.   

This is an open forum with the presenters to gain access to their insights, case studies and best practices.   You have often heard me speak of no boundaries – and there are not many in liminal space… what we do have is best practices.

Today’s theme is “the Revolution is not being televised.”  It will not be televised in a conventional way or space.  How could we expect it to?  We do not live in conventional times.   Lets be clear TV is not Dead - But what you will learn today is that we must break from convention to keep up with our consumers.

We in the marketing industry are living in one of the greatest times because online video allows is to break from convention.  In 1971, Gill Scott-Heron wrote the “Revolution will not be televised”. I often ponder if he realized that his prediction would be so incredibly accurate.  He was clearly not talking about marketing.

I often said that the last twelve years of my career in the interactive space has been a time of living in liminal space.  After meeting Janet Kestin, the ECD who created the Dove Evolution video, last month I was inspired and reminded that after 12 years we STILL have no boundaries- just best practices.

In breaking from convention…The Revolution will not be televised…
It is being seen WHEN, WHERE and HOW people choose to see it. 

Our own industry has broken from convention...This year @ D&AD – one of the most challenging traditional advertising shows in the world, they gave the highest honor of the show to Tim Berners-Lee.  Tim invented the world wide web.  In 1989, he created an Internet based hypermedia initiative for global information sharing.  Tim Berners-Lee wrote the first web client server.  In 1990, he created the specification URLs, HTTP and HTML.  (these are all things we take for granted after 17 years)

I think this speaks volumes of where we are today. Our industry, the digital video industry has matured.  So has our consumer. Online Video has given our consumers the ability to talk to us – not in focus groups- but in a dialog, a video conversation, which is happening in real time.  Live.

On that note, I would like to introduce…

  • Sean Mahoney VideoEgg and The Egg Network
    The Egg Network is the Internets version of a cable network on steroids.
    Disruption of Traditional Media and Trends in Online Video Advertising
  • EyeWonder
    EyeWonder has quickly become the best platform for serving rich video and interactive video through online ads.
  • Matt Spielman Director, MTV Networks: MTV – The Generator is the Viacom owned Umbrella that has truly been one of the first  big media companies to change the way the do business to match the way consumers consume media.
  • Mike Hudak Co-founder & CEO Blip.tv: Blip.tv is quickly becoming the model to beat.  Mike Hudak and the team at blip has really taken the content space and created a model for people to make money from their content.
  • Mike Sheehan CEO, SpotXchange, Inc.: The first online video ad exchange.
    Video Ad Serving Trends, Localized video Content and advertising online
  • Mark Rosal Creative Director, Visual Goodness, Inc
    Designing for a video experience online. Experience Design 101 and Trends in Marketplace
ON: TracyLocke Digital Day – Online Video via @jpenabickley

April 2, 20072 Comments

ON:Tony Hawk’s Flip Kickin’ Banner

Picture_18

When you’ve reached the eighth installment of your skateboard game
series, you’ve got to pull out something new for the diehards out
there.

Enter the “Nail The Trick” feature of the new Tony Hawk game. Eyewonder exploits this new add-on with a full-featured expanding
banner, previewing the frame-by-frame tutorial that allows players to
dissect a trick and learn it, or invent their own.

Drag the mouse left
to right and watch the action in slow motion, giving a taste of what
gamers can expect within the game itself.

Click here to see the Eyewonder demo of this rich media unit

ON:Tony Hawk’s Flip Kickin’ Banner via @jpenabickley

April 2, 20071 Comment

ON:Tony Hawk’s Flip Kickin’ Banner

Picture_18

When you’ve reached the eighth installment of your skateboard game
series, you’ve got to pull out something new for the diehards out
there.

Enter the “Nail The Trick” feature of the new Tony Hawk game. Eyewonder exploits this new add-on with a full-featured expanding
banner, previewing the frame-by-frame tutorial that allows players to
dissect a trick and learn it, or invent their own.

Drag the mouse left
to right and watch the action in slow motion, giving a taste of what
gamers can expect within the game itself.

Click here to see the Eyewonder demo of this rich media unit

ON:Tony Hawk’s Flip Kickin’ Banner via @jpenabickley

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Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
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FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

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