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Latest in: digital marketing
Marketing Speak

ON: Digital Marketing Podcast & Course

This week I have begun preparing to coordinate a series of podcasts and lectures for brand marketers and traditional advertisers to be hosted by me and Mark Rosal @ Visual Goodness. Taking queues and …
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By Joanna Peña-Bickley
 · 
May 2, 2007
Consumer Experience

ON: Doritos + Consumers = Marketing

Doritos gets it!This is a consumer goods product that truly giving up control to their consumers using rich content and community to build its brand. This past year Doritos received a ton of hype …
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By Joanna Peña-Bickley
 · 
April 25, 2007
Social Media

ON: Happenings In My Twitter Hood

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By Joanna Peña-Bickley
 · 
April 15, 2007
Social Media

ON: Happenings In My Twitter Hood

http://static.twitter.com/flash/twitter_timeline_badge.swf
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By Joanna Peña-Bickley
 · 
April 15, 2007
Fab Experiences

ON: YES Essentials

YES Essentials created a Web site that dares you to get their car mats dirty. SplatTheMat.com features the magical mats and a woman with a sense of humor who gets doused equally with whatever …
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By Joanna Peña-Bickley
 · 
April 12, 2007
Interactive Marketing

ON: 25th Annual Putnam County Spelling Bee

The 25th Annual Putnam County Spelling Bee has an entertaining Web site to match the equally entertaining Broadway musical. Players choose one of the characters from the musical and let the pressure of spelling …
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By Joanna Peña-Bickley
 · 
April 11, 2007
Brand Troubles

ON: Calvin Klein & in2U

Today, I was making a list of this years worst brand launches.  I stumbled upon Calvin Klein's IN2U.  What occurred to me is that if CK had done their homework on this audience, it …
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By Joanna Peña-Bickley
 · 
April 8, 2007
Uncategorized

ON: Digital+Marketing

Developments in Digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them--or be left behind. The Creative leaders today are born digital and have a hybrid of …
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By Joanna Peña-Bickley
 · 
March 22, 2007
Interactive Marketing

ON: Digital Shops That Take Control

THE WEB AND RELATED DIGITAL technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research. This trend, the study finds, is working in favor of …
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By Joanna Peña-Bickley
 · 
February 28, 2007
Fab Experiences

ON: Nokia’s The Passenger

From the moment the flash loader began loading the first bits of information, my heart began pumping harder, then the first transition from the Eiffel Tower to the Champs-Elysées and I was in love. …
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By Joanna Peña-Bickley
 · 
February 24, 2007
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