YES Essentials created a Web site that dares you to get their car mats dirty.
SplatTheMat.com features the magical mats and a woman with a sense of humor who gets doused equally with whatever the mat endures: ketchup, blueberry pie, coffee with creamer, potting soil and an ice cream sundae. Once you dirty the mat, a cleaning crew arrives to clean the mat in real time. But getting it messy is the fun part. Users can send the site to friends and suggest a stain to douse the mat.