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Latest in: digital marketing
Consumer Experience

ON: Rolex

Easy to navigate, not traditional and elegant.  Great work from the teams at Critical Mass! Visit the site at http://www.rolex.com
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By Joanna Peña-Bickley
 · 
February 15, 2007
Interactive Marketing

ON: Hillary Clinton & A Great Web Strategy

Knowing your audience is half the battle.  The other half is crafting an honest, relevant content.Today Hillary Clinton, Democratic Senator from New York, announced and launched her site that contains video, community, blogs, local …
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By Joanna Peña-Bickley
 · 
January 20, 2007
Branded Content

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …
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By Joanna Peña-Bickley
 · 
January 17, 2007
Social Media

ON: American Express, Ellen & MySpace

A smart entrance in to the social networking world for American Express.  You take ellen and her love for animals and plug in a few widgets and flash design and what you get is …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Mobile

ON: Yahoo! Go

Yahoo! has mobilized its offerings into a mobile application and service called "yahoo! go". The app is currently in beta but you can sign up for an alert once they expand the beta pool.  …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Online Media / OLA

ON: Old Spice & A New Generation

  Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy.  one may think they are truely trying to go head to head with the likes of Axe. …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Online Media / OLA · Uncategorized

ON: Old Spice & A New Generation

  Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy.  one may think they are truely trying to go head to head with the likes of Axe. …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Web 2.0

ON: 2007 Web Trends Map

The IA Trend Map shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at.
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By Joanna Peña-Bickley
 · 
January 11, 2007
Interactive Marketing

ON:Burger & The Creepy King

Mediapost's Gaming Insider reveals the top gaming experience on the Xbox 360 this year isn't "Gears of War", but rather, the Burger King. Microsoft and Burger King can't stop talking about how "Sneak King," …
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By Joanna Peña-Bickley
 · 
January 9, 2007
Interactive Marketing

ON: Major Marketers’ Sites Attract Millions, Influencers

Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, …
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By Joanna Peña-Bickley
 · 
January 5, 2007
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