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Feeding The American Dream

IRC's New Roots
The International Rescue Committee was Founded in 1933 at the request of Albert Einstein to ensure lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and in 22 U.S. cities, the IRC restores safety, dignity and hope to millions who are uprooted and struggling to endure. We were charged with the design of a transformational idea that would reboot it's brand for New Roots initiative in order to acquire, retain, cultivate and renew donor support.


BOLD DESIGN GOAL
What if we could feed the American dream by giving refugees and new arrivals to America a food exchange and marketplace?
 

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The Farmraising Food Exchange

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Selected Works

Amazon Echo BudsHearables

Alexa FitnessSoftware Design

Uber EatsDelivery Marketplace Design

General Motors OnStar GoProduct Ecosystem Design

Vibes AIAI Product Research & Design

Vibes AI Restorative AudioProduct Research & Design

Citi BankProduct Design: Apple Watch App

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

CadillacAutomotive Ai: AR + VR

John DeereProduct Design + Ai

Ford Smart AdvisorAi Powered Product Design

Ford Smart MobilityAI Product Research & Design

Girl Scouts of AmericaAi Powered Product Design

D'USSÉBranding, UX

Breathe3D MasksPublic Works Design

IBM iXBranding, Org & Product Design

Resilience RenAIssanceResearch & Design

CognitiveExperience.DesignGenerative Design + Machine Learning

The MatrixDevice & Voice Game Design

Crypto JewsArt Exhibition

Ni Una Menos PostersArt Exhibition

Earth SpeaksStrategy, Product + Conversation Design

The IRC - New RootsBranding, Product Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

H3Product Design, Mobile + Wearble Tech

Inspiring Orator

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Joanna is regarded as a thought leader and headline speaker at the conferences. Her subject matter expertise in AI, Ethics & Workforce Development is customized to inspire and influence global audiences. 

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Artificial intelligence (AI) is the tool of the modern inventors. Amidst the great global transition, AI aided product design accelerates what is invariable complex seem indistinguishable from magic.

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