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Feeding The American Dream
IRC's New Roots
The International Rescue Committee was Founded in 1933 at the request of Albert Einstein to ensure lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and in 22 U.S. cities, the IRC restores safety, dignity and hope to millions who are uprooted and struggling to endure. We were charged with the design of a transformational idea that would reboot it's brand for New Roots initiative in order to acquire, retain, cultivate and renew donor support.
BOLD DESIGN GOAL
What if we could feed the American dream by giving refugees and new arrivals to America a food exchange and marketplace?
Selected Works
Breathe3D MasksPublic Works Design
CognitiveExperience.DesignGenerative Design + Machine Learning
Amazon Echo & Alexa DevicesProduct Ecosystem Design
CadillacAutomotive Ai: AR + VR
Citi BankProduct Design: Apple Watch App
Crypto JewsArt Exhibition
DusseBranding, Product Design, Advertising
Earth SpeaksStrategy, Product + Conversation Design
Ford Smart AdvisorAi Powered Product Design
General Motors OnStar GoProduct Ecosystem Design
Girl Scouts of AmericaAi Powered Product Design
AWS IoT Things GraphEnterprise IoT Product Design
AWS IoT EventsEnterprise Product Design
The IRC - New RootsBranding, Product Design
The MatrixDevice & Voice Game Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
Rémy MartinProduct Design, Mobile
IBM iXBranding, Org & Product Design
H3Product Design, Mobile + Wearble Tech
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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