Joanna Peña-Bickley Artist, Activist, Inventor and Designer

Designing Nobility In A Glass

The assignment:
Introduce D’ussé to the world. Working with JayZ we designed the brand from the ground up as an authentic cognac with a new point of view.

Defining the brand
Designing A Cognac Brand For The New Nobility. 

Jay Z & Bacardi Brands





Designing The Brand Relevant For The Upwardly Mobile
 The D’ussé Mobile Experience was designed to access to bolder expressions of life.  The Website delivers an editorial point of view that entertains viewers with a cognac education, from brand ambassadors and influencers, including JayZ.


Selected Works

Rémy MartinProduct Design, Mobile

Citi BankProduct Design: Apple Watch App

General Motors OnStar GoProduct Ecosystem Design

AWS IoT Things GraphEnterprise IoT Product Design

Earth SpeaksStrategy, Product + Conversation Design

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

H3Product Design, Mobile + Wearble Tech

IBM iXBranding, Org & Product Design

Ford Service Tech Advisor AppMobile & Internet of Things Design

DusseBranding, Product Design, Advertising

Speaking Engagments


Joanna routinely to speaks and keynotes at conferences, corporations, non-profits and professional organizations. Her Subject matter expertise is customized to meet the needs of each audience. 

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+ ReadyToWear The Future Blog


Talk: Making Magic with Ai


Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, Magic + Math multiplied by Design makes what is we know is invariable hard — seem remarkably easy.

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+ Videos 
+ Articles
+ Post Digital


Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth on:

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