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Designing
Nobility In A Glass

ASSIGNMENT
Introduce and invite the world to experience D’ussé. Working with Jay Z we designed the brand from the ground up as an authentic cognac with a new point of view.

BRAND DEFINITION
Nouveau Nobility 

COLLABORATORS
Jay Z, Bacardi Limited and Château de Cognac

 

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Designing The Brand Relevant For The Upwardly Mobile
The D’ussé Mobile Experience was designed to access to bolder expressions of life.  The website delivers an editorial point of view that entertains viewers with a cognac education, from brand ambassadors and influencers, including JayZ.

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Selected Works

Amazon Echo & Alexa DevicesProduct Ecosystem Design

Breathe3D MasksPublic Works Design

CadillacAutomotive Ai: AR + VR

Citi BankProduct Design: Apple Watch App

CognitiveExperience.DesignGenerative Design + Machine Learning

Crypto JewsArt Exhibition

DusseBranding, Product Design, Advertising

Earth SpeaksStrategy, Product + Conversation Design

Ford Smart AdvisorAi Powered Product Design

General Motors OnStar GoProduct Ecosystem Design

Girl Scouts of AmericaAi Powered Product Design

The IRC - New RootsBranding, Product Design

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

John DeereProduct Design + Ai

The MatrixDevice & Voice Game Design

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

IBM iXBranding, Org & Product Design

H3Product Design, Mobile + Wearble Tech

SPEAKING ENGAGEMENTS

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Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

View Talks
Book A Date with Joanna
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

View All Presentations 
+ Videos 
+ Articles

#5THINGS LIVE

5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth | LinkTree

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