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Historic_Challenge

Today’s agriculture, construction, and forestry workers must house and feed an aging population in a warming world, while conserving the planet’s natural resources and safeguarding the land for posterity. Added to those challenges are the impact of advanced technologies and telematics, remote diagnostics, and a new relationship between people and machines that is helping business and its customers increase production and reduce waste. Farmers are learning to deal with autonomous vehicles (drones) and precision farming, connected to the IoT, as they combat poor soil, pests, lack of water, and plant disease.

The transformation of agriculture industry is underway using data and analytics to better inform processes and product development. At this critical moment in the transformation journey adding cognitive capabilities to precision agriculture will create increased business value, increased market share, increased revenue, increased uptime, and ultimately customer-obsessed growth.

STrat

COMPANY
John Deere transformed 19th Century farming. Now it is imperative to reinvent itself to intelligently empoweing people who support, cultivate and enrish the land.

COMPETATIVE
Competitors (AGCO, Case, Dow, Monsanto) use data and analytics to improve productivity, however the vast amount of data is not providing value to growers.

CUSTOMER
Growers and their partners (advisors, agronomists and dealers) need to tap in to powerful telematics, weather and ground conditions data that is sitting dormat silos.

Strategy-Graphic
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Ai powered PRODUCT DESIGN
WORKING BACKWARDS FROM THE CUSTOMER: USER STORIES

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2-Product-Design
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Selected Works

HumanFXProduct Design

Breathe3D MasksPublic Works Design

CadillacAutomotive Ai: AR + VR

Citi BankProduct Design: Apple Watch App

CognitiveExperience.DesignGenerative Design + Machine Learning

Crypto JewsArt Exhibition

Girl Scouts of AmericaAi Powered Product Design

General Motors OnStar GoProduct Ecosystem Design

D'USSÉBranding, UX

Earth SpeaksStrategy, Product + Conversation Design

Ford Smart AdvisorAi Powered Product Design

The IRC - New RootsBranding, Product Design

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

John DeereProduct Design + Ai

The MatrixDevice & Voice Game Design

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

IBM iXBranding, Org & Product Design

H3Product Design, Mobile + Wearble Tech

Amazon Echo & Alexa DevicesProduct Ecosystem Design

SPEAKING ENGAGEMENTS

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Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
View Talks   |   + Book Joanna To Speak

+ Tune In To DesignedBy.show Podcast
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

 + Presentations  |   + Videos    |    + Articles

VODCAST: #5THINGS LIVE

5Things

Begin the week with a healthy dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores SPACESHIP EARTH

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