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Historic_Challenge

Today’s agriculture, construction, and forestry workers must house and feed an aging population in a warming world, while conserving the planet’s natural resources and safeguarding the land for posterity. Added to those challenges are the impact of advanced technologies and telematics, remote diagnostics, and a new relationship between people and machines that is helping business and its customers increase production and reduce waste. Farmers are learning to deal with autonomous vehicles (drones) and precision farming, connected to the IoT, as they combat poor soil, pests, lack of water, and plant disease.

The transformation of agriculture industry is underway using data and analytics to better inform processes and product development. At this critical moment in the transformation journey adding cognitive capabilities to precision agriculture will create increased business value, increased market share, increased revenue, increased uptime, and ultimately customer-obsessed growth.

STrat

COMPANY
John Deere transformed 19th Century farming. Now it is imperative to reinvent itself to intelligently empoweing people who support, cultivate and enrish the land.

COMPETATIVE
Competitors (AGCO, Case, Dow, Monsanto) use data and analytics to improve productivity, however the vast amount of data is not providing value to growers.

CUSTOMER
Growers and their partners (advisors, agronomists and dealers) need to tap in to powerful telematics, weather and ground conditions data that is sitting dormat silos.

Strategy-Graphic
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Ai powered PRODUCT DESIGN
WORKING BACKWARDS FROM THE CUSTOMER: USER STORIES

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Selected Works

Amazon Echo BudsHearables

Alexa FitnessSoftware Design

Uber EatsDelivery Marketplace Design

General Motors OnStar GoProduct Ecosystem Design

Vibes AIAI Product Research & Design

Vibes AI Restorative AudioProduct Research & Design

Citi BankProduct Design: Apple Watch App

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

CadillacAutomotive Ai: AR + VR

John DeereProduct Design + Ai

Ford Smart AdvisorAi Powered Product Design

Ford Smart MobilityAI Product Research & Design

Girl Scouts of AmericaAi Powered Product Design

D'USSÉBranding, UX

Breathe3D MasksPublic Works Design

IBM iXBranding, Org & Product Design

Resilience RenAIssanceResearch & Design

CognitiveExperience.DesignGenerative Design + Machine Learning

The MatrixDevice & Voice Game Design

Crypto JewsArt Exhibition

Ni Una Menos PostersArt Exhibition

Earth SpeaksStrategy, Product + Conversation Design

The IRC - New RootsBranding, Product Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

H3Product Design, Mobile + Wearble Tech

Inspiring Orator

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Joanna is regarded as a thought leader and headline speaker at the conferences. Her subject matter expertise in AI, Ethics & Workforce Development is customized to inspire and influence global audiences. 

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Artificial intelligence (AI) is the tool of the modern inventors. Amidst the great global transition, AI aided product design accelerates what is invariable complex seem indistinguishable from magic.

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