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Text_JohnDeere
Historic_Challenge

Today’s agriculture, construction, and forestry workers must house and feed an aging population in a warming world, while conserving the planet’s natural resources and safeguarding the land for posterity. Added to those challenges are the impact of advanced technologies and telematics, remote diagnostics, and a new relationship between people and machines that is helping business and its customers increase production and reduce waste. Farmers are learning to deal with autonomous vehicles (drones) and precision farming, connected to the IoT, as they combat poor soil, pests, lack of water, and plant disease.

The transformation of agriculture industry is underway using data and analytics to better inform processes and product development. At this critical moment in the transformation journey adding cognitive capabilities to precision agriculture will create increased business value, increased market share, increased revenue, increased uptime, and ultimately customer-obsessed growth.

STrat

COMPANY
John Deere transformed 19th Century farming. Now it is imperative to reinvent itself to intelligently empoweing people who support, cultivate and enrish the land.

COMPETATIVE
Competitors (AGCO, Case, Dow, Monsanto) use data and analytics to improve productivity, however the vast amount of data is not providing value to growers.

CUSTOMER
Growers and their partners (advisors, agronomists and dealers) need to tap in to powerful telematics, weather and ground conditions data that is sitting dormat silos.

Strategy-Graphic
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Ai powered PRODUCT DESIGN
WORKING BACKWARDS FROM THE CUSTOMER: USER STORIES

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Selected Works

Amazon Echo BudsHearables

Alexa FitnessSoftware Design

Breathe3D MasksPublic Works Design

General Motors OnStar GoProduct Ecosystem Design

Citi BankProduct Design: Apple Watch App

CadillacAutomotive Ai: AR + VR

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

Girl Scouts of AmericaAi Powered Product Design

Ford Smart AdvisorAi Powered Product Design

Resilience RenAIssanceResearch & Design

CognitiveExperience.DesignGenerative Design + Machine Learning

Crypto JewsArt Exhibition

Ni Una Menos PostersLatinX Art

D'USSÉBranding, UX

Earth SpeaksStrategy, Product + Conversation Design

The IRC - New RootsBranding, Product Design

John DeereProduct Design + Ai

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

IBM iXBranding, Org & Product Design

H3Product Design, Mobile + Wearble Tech

INSPIRING ORATOR

SPEAKER-2022

Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

+ View Talks | + Book Joanna To Speak
 
+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
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FEATURED TALK: Generative design
GenerativeDesign-2022

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

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PODCAST: Designed by
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DesignedBy.show invites you to meet the Scientists, Technologists, Engineers, Artists, Mathematicians, and Designers, building an inclusive future today. Join the audacious trailblazers transforming our world for the next 100 years.

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