Joanna Peña-Bickley Artist, Activist, Inventor and Designer
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.
Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.
Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.
Rémy MartinProduct Design, Mobile
Citi BankProduct Design: Apple Watch App
General Motors OnStar GoProduct Ecosystem Design
AWS IoT Things GraphEnterprise IoT Product Design
Earth SpeaksStrategy, Product + Conversation Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
H3Product Design, Mobile + Wearble Tech
IBM iXBranding, Org & Product Design
Ford Service Tech Advisor AppMobile & Internet of Things Design
DusseBranding, Product Design, Advertising
Connect with Joanna as she explores spaceship earth on: