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IBM iX

Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.

Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.


Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.

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Selected Works

Amazon Echo BudsHearables

Alexa FitnessSoftware Design

Uber EatsDelivery Marketplace Design

General Motors OnStar GoProduct Ecosystem Design

Vibes AIAI Product Research & Design

Vibes AI Restorative AudioProduct Research & Design

Citi BankProduct Design: Apple Watch App

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

CadillacAutomotive Ai: AR + VR

John DeereProduct Design + Ai

Ford Smart AdvisorAi Powered Product Design

Ford Smart MobilityAI Product Research & Design

Girl Scouts of AmericaAi Powered Product Design

D'USSÉBranding, UX

Breathe3D MasksPublic Works Design

IBM iXBranding, Org & Product Design

Resilience RenAIssanceResearch & Design

CognitiveExperience.DesignGenerative Design + Machine Learning

The MatrixDevice & Voice Game Design

Crypto JewsArt Exhibition

Ni Una Menos PostersArt Exhibition

Earth SpeaksStrategy, Product + Conversation Design

The IRC - New RootsBranding, Product Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

H3Product Design, Mobile + Wearble Tech

Inspiring Orator

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Joanna is regarded as a thought leader and headline speaker at the conferences. Her subject matter expertise in AI, Ethics & Workforce Development is customized to inspire and influence global audiences. 

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Artificial intelligence (AI) is the tool of the modern inventors. Amidst the great global transition, AI aided product design accelerates what is invariable complex seem indistinguishable from magic.

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