IBM iX
Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.
Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.
Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.
Selected Works
Breathe3D MasksPublic Works Design
CognitiveExperience.DesignGenerative Design + Machine Learning
Amazon Echo & Alexa DevicesProduct Ecosystem Design
CadillacAutomotive Ai: AR + VR
Citi BankProduct Design: Apple Watch App
Crypto JewsArt Exhibition
DusseBranding, Product Design, Advertising
Earth SpeaksStrategy, Product + Conversation Design
Ford Smart AdvisorAi Powered Product Design
General Motors OnStar GoProduct Ecosystem Design
Girl Scouts of AmericaAi Powered Product Design
AWS IoT Things GraphEnterprise IoT Product Design
AWS IoT EventsEnterprise Product Design
The IRC - New RootsBranding, Product Design
The MatrixDevice & Voice Game Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
Rémy MartinProduct Design, Mobile
IBM iXBranding, Org & Product Design
H3Product Design, Mobile + Wearble Tech
Speaking Engagments
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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TALK: Making Magic with Ai
Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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