IBM iX
Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.
Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.
Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.
Selected Works
Amazon Echo & Alexa DevicesProduct Ecosystem Design
Citi BankProduct Design: Apple Watch App
General Motors OnStar GoProduct Ecosystem Design
The MatrixMobile Device & Voice Game Design
AWS IoT Things GraphEnterprise IoT Product Design
Earth SpeaksStrategy, Product + Conversation Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
Rémy MartinProduct Design, Mobile
Crypto JewsArt Exhibition
IBM iXBranding, Org & Product Design
H3Product Design, Mobile + Wearble Tech
Ford Service Tech Advisor AppMobile & Internet of Things Design
DusseBranding, Product Design, Advertising
Speaking Engagments
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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Talk: Making Magic with Ai
Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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