Joanna Peña-Bickley Artist, Activist, Inventor and Designer

IBM iX

Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.

Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.


Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.

Selected Works

Rémy MartinProduct Design, Mobile

Citi BankProduct Design: Apple Watch App

General Motors OnStar GoProduct Ecosystem Design

AWS IoT Things GraphEnterprise IoT Product Design

Earth SpeaksStrategy, Product + Conversation Design

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

H3Product Design, Mobile + Wearble Tech

IBM iXBranding, Org & Product Design

Ford Service Tech Advisor AppMobile & Internet of Things Design

DusseBranding, Product Design, Advertising

Speaking Engagments

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Joanna routinely to speaks and keynotes at conferences, corporations, non-profits and professional organizations. Her Subject matter expertise is customized to meet the needs of each audience. 

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Talk: Making Magic with Ai

 

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, Magic + Math multiplied by Design makes what is we know is invariable hard — seem remarkably easy.

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#5Things
5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth on:

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