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IBM iX

Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.

Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.


Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.

IBMiX_05
IBMiX3
IBMiX_04

Selected Works

Ni Una Menos PostersLatinX Art

Amazon Echo Buds (2nd Gen)Hearables

Alexa Fitness on The Amazon Echo BudsSoftware Design

Breathe3D MasksPublic Works Design

CadillacAutomotive Ai: AR + VR

Citi BankProduct Design: Apple Watch App

CognitiveExperience.DesignGenerative Design + Machine Learning

Crypto JewsArt Exhibition

Girl Scouts of AmericaAi Powered Product Design

General Motors OnStar GoProduct Ecosystem Design

D'USSÉBranding, UX

Earth SpeaksStrategy, Product + Conversation Design

Ford Smart AdvisorAi Powered Product Design

The IRC - New RootsBranding, Product Design

AWS IoT Things GraphEnterprise IoT Product Design

AWS IoT EventsEnterprise Product Design

John DeereProduct Design + Ai

The MatrixDevice & Voice Game Design

Ford MobilityMobile & Internet of Things Design

Frontier CommunicationsBranding, Product Design, Advertising

Rémy MartinProduct Design, Mobile

IBM iXBranding, Org & Product Design

H3Product Design, Mobile + Wearble Tech

INSPIRING ORATOR

SPEAKER-2022

Joanna is a regarded as headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

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+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
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FEATURED TALK: Generative design
GenerativeDesign-2022

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

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PODCAST: Designed by
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DesignedBy.show invites you to meet the Scientists, Technologists, Engineers, Artists, Mathematicians, and Designers, building an inclusive future today. Join the audacious trailblazers transforming our world for the next 100 years.

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