IBM iX
Assignment
Develop an enduring brand position, identity, platform and organization design for the launch of IBM Interactive Experience.
Defining the brand
Began by talking to customers and studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.
Creating Brand Ambassadors
Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.
Selected Works
Rémy MartinProduct Design, Mobile
Citi BankProduct Design: Apple Watch, Mobile and ATM
GM's OnStar GoProduct + Platform Design
Things StudioIoT Product Design
Earth SpeaksStrategy, Product + Conversation Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
H3Product Design, Mobile + Wearble Tech
IBM iXBranding, Org & Product Design
Ford Service Tech Advisor AppMobile & Internet of Things Design
DusseBranding, Product Design, Advertising
SPEAKING ENGAGEMENTS
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits and professional organizations. Her Subject matter expertise is customized to meet the needs of each audience.
+ View Talks
+ Book A Date with Joanna
TALK: Making Magic with Ai
Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, Magic + Math multiplied by Design makes what is we know is invariable hard — seem remarkably easy.
5 THINGS
Explores and introduces readers to the optimistic intersection of design, emerging tech and modern life on spaceship earth.
Connect with Joanna as she explores spaceship earth on:
