Joanna Peña-Bickley Artist, Activist, Inventor and Designer
Can you remember the last time you had cash in your pocket?
People have become accustomed to swiping, tapping and touch paying our way throughout the day, but that behavior has led to a less than mindful approach to managing our money.
It’s hard to track what you can’t see.
With Citi customers at the heart of our design of the first banking application for the apple watch we crafted an elegantly discreet way to access financial data while on the go, encouraging financial mindfulness with the twist of a wrist.
Citi is on a mission to be the world's leading digital bank.
Successful banking and financial experiences requires keeping up with customers’ evolving digital expectations.
The winners in digital are those who place customers at the center of their ecosystem and strive to design radical simplicity..
Financial Services, as an industry, has significant barriers to overcome to achieve this.
Impersonal barriers have made customers cynical
Observing Customers Pain Points
“I work the system, so it doesn't work me.”
“It’s really hard to track what you can’t see.”
Be Discreet: Personal Finance
Time Savings: Buy Back Time
Access: Keys to the Citi
Designing a minimum loveable product for Citi customers began with assembling and co-locating Citi and IBM teams in our design studios in Cupertino and New York.
In order to launch with Apple Watch, we faced the ambuguity of designing for hardware and a human interface guideline that had not been released to the development of design communities.
When faced with the ambiguity of top secret Apple hardware, we constructed 3D printed devices from technical documentation to move us from the art of the possible to the art of the doable.
Designing The Application Architecture
The following screen recordings demonstrate our iterative user interface testing using real data from an API.
Special note, high balances were used to test the text design size limitations. They are not indicative of average account balances.
As the design lead I worked from coast-to-coast drawing on whiteboards and in notebooks and then co-creating in Sketch with Apple's human interface teams, Citi & IBM product managers and engineers to ensure pixel perfection and user enchantment with in the contraints of the first generation of the Apple Watch device, secure data sources and privacy standards.
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