The Next Big Thing Archives - Page 6 of 7 - Joanna Peña-Bickley

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Latest in: The Next Big Thing

ON: Heidies + Diesel

Today I was in a room with a few marketers and creatives who thought throwing up a "spot" on you tube was worthy of a consumer conversation. I thought I was going to pull …

By Joanna Peña-Bickley

May 24, 2007

Branded Content · Conversations · Creativity · Experience Planning · Interactive Marketing · The Next Big Thing

ON: Heidies + Diesel

Today I was in a room with a few marketers and creatives who thought throwing up a "spot" on you tube was worthy of a consumer conversation. I thought I was going to pull …

By Joanna Peña-Bickley

May 24, 2007

Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

Conversations · Social Software · The Next Big Thing

ON: Going Green The Yahoo Way

Yahoo has introduced Yahoo Green today, an online education program that will offer users the latest environmental news and consumer tips, Reuters reports (via Environmental Leader). he site, which has Ford and its Bold …

By Joanna Peña-Bickley

May 18, 2007

Conversations · Social Software · The Next Big Thing

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …

By Joanna Peña-Bickley

October 5, 2006

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