he site, which has Ford and its Bold Moves campaign as an
advertiser, looks like a major expansion of the 18Seconds site that
Yahoo developed to track CFL purchases at national, state and local levels, ranking each city and state based on per capita sales.
Earlier this year, Yahoo asked
ad agencies to create and submit proposals for a new campaign from the
search/ad giant that encourages environmental responsibility - it’s not
clear if this site is part of one of those proposals.
Last month, Yahoo said it would become “carbon neutral” as a company by the end of 2007.
Along with the new site, Yahoo has launched an online contest where
it will donate 10 hybrid-fueled Ford Escape taxis to the U.S. city
where the most Yahoo users sign up to take the personal environmental
pledge or take part in other environmental themed activities on Yahoo
sites. It donated another 10 hybrid taxis to New York, where the
campaign launch took place, replacing an equal number of conventional
Yahoo rivals like Google and Microsoft are racing to outdo one
another with corporate environmental measures. MSN Network is heavily
involved with the Live Earth concerts. In partnership with Kevin Wall,
executive producer of Live 8 and CEO of the Control Room, it launched
Save Our Selves (SOS) - The Campaign for a Climate in Crisis.
Google announced it was constructing a solar electricity system for
its Mountain View, California, headquarters campus with a total
capacity of 1.6 megawatts – enough to supply 1,000 average California
homes. Google also joined the Business Council on Climate Change, a
coalition of San Francisco Bay Area businesses that promise to report
and reduce carbon emissions, share the best green practices and
advocate for policies to address global warming.