Marketing Speak Archives - Page 5 of 8 - Joanna Peña-Bickley

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Latest in: Marketing Speak

ON: Speaking To The Consumer

Direct, Advertising, Digital, Search, Retail, Promotions, Word Of Mouth (on and on and on) – are all used to create awareness, attempt to convert consumers and inspire their loyalty once we have their attention. …

By Joanna Peña-Bickley

May 11, 2008

Industry Talk · Marketing Speak · Thought Of The Day

ON: Streamlining the Agency Process For Smarter Work

That headline is a bit of a misnomer. There is not one universal process that works for all clients. The bigger the client and or project the bigger the need for a process that …

By Joanna Peña-Bickley

May 7, 2008

Industry Talk · Marketing Speak · The Soap Box

ON: Our Business Has Changed – Have You?

The tide has turned. Brands teams that have allowed their brands to be touched by consumers have won and have upped the marketing ante. Consumer generated content, products ideas and conversations are not going …

By Joanna Peña-Bickley

May 4, 2008

Creativity · Design & UI · Marketing Speak

ON: Upping The Ante For Passionate Riders

Don't sell me insurance - sell me worry free days with my passion. Allstate has struck Chrome! This site takes a damn good swipe at the Gecko and the Caveman. So yes - Allstate …

By Joanna Peña-Bickley

April 20, 2008

Marketing Speak · New Media · Something I Found

ON: The Saucy Summer Road Trip

According to Adrants, Tabasco, Weber Grill, Royal Oak charcoal, and Chinet tableware have teamed up with the Kansas City Barbeque Society to create the Great American BBQ Tour. The tour centers around a mobile …

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March 21, 2008

Digital Video · Interactive Marketing · Marketing Speak · Something I Found · Web 2.0

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry rags. One that caught my eye was the article that stated “Creatives Have a Crush on Obama”. There …

By Joanna Peña-Bickley

February 25, 2008

Digital Video · Interactive Marketing · Marketing Speak · Something I Found · Web 2.0

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry rags. One that caught my eye was the article that stated “Creatives Have a Crush on Obama”. There …

By Joanna Peña-Bickley

February 25, 2008

Digital Video · Marketing Speak · Uncategorized

ON: A Holiday to Exhault the Super Bowl Spot

Firebrand, The multi-platform commercial channel, began a celebration of “the Holiest Day in Advertising,” with the launch of “The Road to Firebrand Monday.” All week on TV, web and mobile, Firebrand will begin showcasing …

By Joanna Peña-Bickley

January 29, 2008

Digital Video · Marketing Speak · Uncategorized

ON: A Holiday to Exhault the Super Bowl Spot

By Joanna Peña-Bickley

January 29, 2008

Marketing Speak

ON: Self-Deprecating Humor for Marketers – A Mood Changer

This is pretty funny - I ran across this as I was trying to figure out how to manipulate populations to share one of my new ideas. It gave me pause and a great …

By Joanna Peña-Bickley

January 8, 2008

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