Firebrand, The multi-platform commercial channel, began a celebration of “the Holiest Day in Advertising,” with the
launch of  “The Road to Firebrand
Monday.”  All week on TV, web and mobile, Firebrand will begin showcasing
playlists related to the Super Bowl.

http://www.firebrand.com/marketingminiplayer.swf

The ode to commercial time began last night and will go through the
following Monday where every spot that is viewed, downloaded, emailed
or embedded earns the viewer a chance to enter to win cash.

Major
investors in Firebrand include Microsoft, NBC Universal and GE’s
Peacock Equity Fund. Firebrand can be found at http://www.firebrand.com , and  weeknights on ION television network at 11 PM/10C and on http://www.itunes.com .  For  additional information, check out http://press.firebrand.com.

ON: A Holiday to Exhault the Super Bowl Spot via @jpenabickley