January 19, 2010No Comments

ON: Showing Your Nokia Phone Some ♥ with Ovi

Over the past few months me and the team at wunderman nyc have been working to create a platform to help Nokia get five million downloads for the Ovi Store. The Ovi Store is Nokia's mobile application store. Our task was simple. Encourage Nokia Phone owners to open an Ovi Store account and begin downloading the apps they love using digital media.

http://vimeo.com/moogaloop.swf?clip_id=7629446&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1


The Show Your Nokia Some (love) campaign officially launched at
Nokia.com throughout the globe last week. You can visit http://www.wundermannewyork.com/ovilove/ and grab the Ovi Love Video or Twitter widget where you can Post It, Tweet It, or Blog It on any Social Media space you own. i.e. facebook, myspace, bebo, typepad, blogger, twitter ect.

Each widget brings the power of (the Ovi Store) straight into it's interface. You are able to register for an Ovi account and browse the top mobile apps within the widgets. This is a cool way to take eCommerce into Social media platforms.

http://www.wundermannewyork.com/Ovilove/assets/widgets/video_widget/flash/Main.swf

What I ♥ the most about these widgets is that each features a demo of a social media app you can get at the Ovi Store.  For instance the "video widget" uses photobucket's open api to bring your photos into the video. 

http://wundermancom.http.internapcdn.net/wundermancom/nokia/widgets/tweeter/nokiaOviTwitterWidget_alt.swf

This widget uses twitter's open api to send auto tweets to your followers about the apps that you love!  Now that's life casting at it's best.

With the click of a button Nokia phone users can turn their phones into powerful smart phones with a variety of apps. 

Visit http://www.wundermannewyork.com/ovilove/ and help us spread the ♥ ! (Twitter Hash Tag: #♥ovi)

ON: Showing Your Nokia Phone Some ♥ with Ovi via @jpenabickley

January 19, 2010No Comments

ON: Showing Your Nokia Phone Some ♥ with Ovi

Over the past few months me and the team at wunderman nyc have been working to create a platform to help Nokia get five million downloads for the Ovi Store. The Ovi Store is Nokia's mobile application store. Our task was simple. Encourage Nokia Phone owners to open an Ovi Store account and begin downloading the apps they love using digital media.

http://vimeo.com/moogaloop.swf?clip_id=7629446&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1


The Show Your Nokia Some (love) campaign officially launched at
Nokia.com throughout the globe last week. You can visit http://www.wundermannewyork.com/ovilove/ and grab the Ovi Love Video or Twitter widget where you can Post It, Tweet It, or Blog It on any Social Media space you own. i.e. facebook, myspace, bebo, typepad, blogger, twitter ect.

Each widget brings the power of (the Ovi Store) straight into it's interface. You are able to register for an Ovi account and browse the top mobile apps within the widgets. This is a cool way to take eCommerce into Social media platforms.

http://www.wundermannewyork.com/Ovilove/assets/widgets/video_widget/flash/Main.swf

What I ♥ the most about these widgets is that each features a demo of a social media app you can get at the Ovi Store.  For instance the "video widget" uses photobucket's open api to bring your photos into the video. 

http://wundermancom.http.internapcdn.net/wundermancom/nokia/widgets/tweeter/nokiaOviTwitterWidget_alt.swf

This widget uses twitter's open api to send auto tweets to your followers about the apps that you love!  Now that's life casting at it's best.

With the click of a button Nokia phone users can turn their phones into powerful smart phones with a variety of apps. 

Visit http://www.wundermannewyork.com/ovilove/ and help us spread the ♥ ! (Twitter Hash Tag: #♥ovi)

ON: Showing Your Nokia Phone Some ♥ with Ovi via @jpenabickley

July 30, 2009No Comments

ON: A Social Media 101

I invite you to join me in for a Digital 101 at Noon on Friday.   Social Media 101: Discover the power of your voice will be an introductory course and forum where we will cover behavioral trends to the technology tools and the brands and people who are using social media.

Picture 1

I Invite you to become an active practitioner in this session.  You can join the conversation at: http://general.wunderman-review.com/Social_Media_101-Site/  or  you can use our UStream live video feed + twitter session at: http://www.ustream.tv/channel/101-social-media-serise

During the session you can use @jojobickley on Twitter to join the conversation, give us your perspective or ask a few questions. 

Find us on these social media platforms at Noon, Friday July 31.

ON: A Social Media 101 via @jpenabickley

July 30, 2009No Comments

ON: A Social Media 101

I invite you to join me in for a Digital 101 at Noon on Friday.   Social Media 101: Discover the power of your voice will be an introductory course and forum where we will cover behavioral trends to the technology tools and the brands and people who are using social media.

Picture 1

I Invite you to become an active practitioner in this session.  You can join the conversation at: http://general.wunderman-review.com/Social_Media_101-Site/  or  you can use our UStream live video feed + twitter session at: http://www.ustream.tv/channel/101-social-media-serise

During the session you can use @jojobickley on Twitter to join the conversation, give us your perspective or ask a few questions. 

Find us on these social media platforms at Noon, Friday July 31.

ON: A Social Media 101 via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

June 22, 2009No Comments

ON: The Big 89 – Happy Birthday Lester #WMAN

3641252055_f6fd710e05 One of my favorite parts of working at Wunderman in NY is running into Lester Wunderman in the elevator.  His humble demeanor and ability to strike up a conversation with anyone who asks him a question has kept the last year incredibly exciting. 

Today is Lester's 89th B-Day. Happy Birthday Lester!  89 years ago, Woodrow Wilson was president of the United States. You could buy a Ford for $290! Switzerland had joined the League Of Nations. Pancho Villa surrendered to the Mexican government. The Summer Olympics are held in Antwerp, Belgium.  Agatha Christie published The Mysterious Affair at Styles, introducing Hercule Poirot.  And… Lester Wunderman, the father of our industry, and the beloved founder of our agency was born!

In observance of Lester's B-day you can follow some of his best gems on twitter at twitter.com/wunderman or by searching the #WMAN hashtag.  Here are a few of my favorites!

I recently had the chance to ask a few questions in a NY creative forum.  Here is Lester unplugged.

Feel free to wish Lester Wunderman a Happy Birthday on twitter today by using the #WMAN hashtag!

ON: The Big 89 – Happy Birthday Lester #WMAN via @jpenabickley

January 20, 2009No Comments

ON: My NASCAR Journey – In Progress

If you have wondered why I have been infrequently posting ON:Anything, its because I have been busy working with my team and Wunderman client, Nationwide Insurance, to create the 2009 Nationwide / NASCAR campaign.

Here is the latest coverage on MediaPost: Nationwide Rides With Earnhardt, Jr. In New Effort

It has been a journey that has been well documented. Full of
team photos, insights and a few fun stories that I look to share after
the launch of the campaign.

ON: My NASCAR Journey – In Progress via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley
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 Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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Talk: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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