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Consumer Experience

ON: Doritos + Consumers = Marketing

Doritos gets it!This is a consumer goods product that truly giving up control to their consumers using rich content and community to build its brand. This past year Doritos received a ton of hype …
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By Joanna Peña-Bickley
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April 25, 2007
Industry Talk

ON: Small and Nimble Is The New Black

Our Industry is changing because the consumers we market to and create for have changed.  For the first time in a long time we are being forced to listen to consumers and what they …
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By Joanna Peña-Bickley
 · 
April 24, 2007
Social Media

ON: Starting Conversations in Social Circles

I recently spoke to a group of executive level marketers about the consumer conversations that were taking place on the web.  The one point I always drive home is that a brand should want …
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By Joanna Peña-Bickley
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April 16, 2007
Creativity

ON:Putting Users Inside “Pan’s Labyrinth”

A whimsical site for the Oscar nominated "Pan's Labyrinth" reflects the filmmaker's vision and features a Deep Focus-created forum for fans to turn their own artwork into an interactive experience. Journals of Imagination serves …
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By Joanna Peña-Bickley
 · 
March 5, 2007
Creativity · Uncategorized

ON:Putting Users Inside “Pan’s Labyrinth”

A whimsical site for the Oscar nominated "Pan's Labyrinth" reflects the filmmaker's vision and features a Deep Focus-created forum for fans to turn their own artwork into an interactive experience. Journals of Imagination serves …
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By Joanna Peña-Bickley
 · 
March 5, 2007
Experience Planning

ON:Superstar

Superstar is a big game that was conducted in Japan 2005. Mobile, Social ... SmartAccording to the concept paper:Superstar is a massively multi player real-word game designed to take place in Tokyo…The game uses …
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By Joanna Peña-Bickley
 · 
February 2, 2007
Social Media

ON: American Express, Ellen & MySpace

A smart entrance in to the social networking world for American Express.  You take ellen and her love for animals and plug in a few widgets and flash design and what you get is …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Conversations

ON:Bebo Launches Ad-Supported Widgets

U.K.-based social network Bebo is set to roll out ad-supported widgets - small web applications that users can embed into their profiles - in an effort to make advertising more relevant to its members. …
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By Joanna Peña-Bickley
 · 
January 8, 2007
Industry Talk

ON: The Scariest Issues Confronting Marketing in 2007

I found this podcast profound... And a mirror of what happened in 1999 and 2000 in the industry. Why will ad agencies be forced to further trim their staffs or media companies of all …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Social Media

ON: Social Media & Buzz Metrics

Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such …
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By Joanna Peña-Bickley
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January 4, 2007
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