I found this podcast profound... And a mirror of what happened in 1999 and 2000 in the industry.

Why will ad agencies be forced to further trim their staffs or media companies of all

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kinds be required to prove their real worth as
never before during the coming year?

In this unusually frank 10-minute
year-end interview, Advertising Age editor Jonah Bloom surveys
the last year of dramatic industry change and predicts the most likely
disruptions awaiting marketers, ad agencies and media companies in the
coming year.

Leaving no stone unturned, he even explains what scares him
the most as the editor of a national publication grappling with the
often-unnevering new realities of the ongoing digital communications
revolution.

Source Ad Age

ON: The Scariest Issues Confronting Marketing in 2007 via @jpenabickley