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July 21, 20083 Comments

ON: Mad Men

Smoke filled rooms, sexist behavior and print advertising never seemed so sexy.  Mad Men is set in 1960s New York.  The sexy, stylized drama is a dynamic way of viewing the golden age of advertising as well as lives of the ruthlessly competitive men and women of Madison Avenue advertising.

http://services.brightcove.com/services/viewer/federated_f8/1119352258

Who knew that the ego-driven world we live in here on Mad Ave would make for some of the best TV out there?  I am not surprised that it would... I am just surprised that it took so long to create a show about the people who have made the art of the idea that sells come to life in a sophisticated way. 

If you have not seen it, see it.  If you have chosen not to watch, I would recommend that you take a peak as the art direction alone is something to laud and aspire to. 

For many of us it provides great insight to see how far we have come and how far we have to go.   So who is Don Draper?  His character is rich, similar to Tony Soprano, he is written in a way that makes the sociopath likable.

Related posts:

Season two premieres next Sunday on AMC. (just enough time to cram in on iTunes of via DVD)

ON: Mad Men via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

October 18, 2007No Comments

ON: Ciroc’s Celeb Brand

Its about who you know! Ciroc knows Puff Daddy. They are so close that Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A interview this week.

The role is “too big for one title,” he told Ad Age, but, he added, “I’ll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique.” - Source Ad Age

This is more than the typical product placement

Diddy is not just a spokesman. He has become the brand. Ciroc will be making more than an just appearance in his videos. He is both vested and invested in Diageo’s marketing objectives. This type of involvement will transcend the typical endorsement relationships. Before Diddy—a product and brand himself—launched his first marketing directive, he’s already a walking talking media channel for the Ciroc Vodka brand. Not your standard brand agent hire.

This big challenge will be how Diddy and Diageo will coexist. This joint endevour could prove to be a real life product placement that elevates a Brand to real celebrity status. Read the entire Ad Age article here.

Update 10/07/2008: First Campaign - Diddy Becomes The Chairman of The Ciroc Board
What I love about this move is that it breaks the mold and brings the brand into a true circle of celebrities. P. Diddy is to launched The Art of Celebration! Celebrate Life Responsibly! campaign.

http://broadbandsports.com/flv/bbs-xplayer.swf?n=20484

Diddy has brought the art of "sophisticated celebration" to life on the small screen for the only ultra-premium vodka. Shot in black and white at one of Sinatra's former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CIROC while engaging with his modern-day "Rat Pack" entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.

I love the sell the sophisticated strategy employed here. Yet another game changer.

ON: Ciroc’s Celeb Brand via @jpenabickley

January 5, 2007No Comments

ON: The Scariest Issues Confronting Marketing in 2007

I found this podcast profound... And a mirror of what happened in 1999 and 2000 in the industry.

Why will ad agencies be forced to further trim their staffs or media companies of all

image

kinds be required to prove their real worth as
never before during the coming year?

In this unusually frank 10-minute
year-end interview, Advertising Age editor Jonah Bloom surveys
the last year of dramatic industry change and predicts the most likely
disruptions awaiting marketers, ad agencies and media companies in the
coming year.

Leaving no stone unturned, he even explains what scares him
the most as the editor of a national publication grappling with the
often-unnevering new realities of the ongoing digital communications
revolution.

Source Ad Age

ON: The Scariest Issues Confronting Marketing in 2007 via @jpenabickley

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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