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Latest in: MTV
Consumer Experience

ON: ASCII Is The New Black Ice

I was walking the other day on the west side of midtown and noted the big AC/DC sign at the corner of 42nd and 8th.   Seems that the band’s label (Sony BMG) came up …
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By Joanna Peña-Bickley
 · 
October 24, 2008
OLA · Online Media / OLA · The Next Big Thing

ON: MTV’s Think

MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election.  The 08 Digital Democracy is ramping up and Viacom properties are leading the …
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By Joanna Peña-Bickley
 · 
December 20, 2007
OLA · Online Media / OLA · The Next Big Thing

ON: MTV’s Think

MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election.  The 08 Digital Democracy is ramping up and Viacom properties are leading the …
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By Joanna Peña-Bickley
 · 
December 20, 2007
Web 2.0

ON: Jackass 2.5

Released straight to the net instead of DVD, movie theaters or TV.  And not because it is bad, but because that is where the audience is.  MTV Entertainment has made a bold move and …
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By Joanna Peña-Bickley
 · 
December 18, 2007
Creativity · Digital Video · Industry Talk · Viral · Web 2.0

ON: The Mixx Awards Gala – Whoa! We Won

  Joanna Pena-Bickley & Jay Pichamuthu    Originally uploaded by joannapenabickley Tonight was a fun night mingling and drinking with the agencies who have defined a transforming year in the interactive marketing industry.  This …
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By Joanna Peña-Bickley
 · 
September 25, 2007
Web 2.0

ON: Being in the know – And The Power of Being Connected

Today I had an epiphany at lunch.  (Thanks to MTV’s Matt S who helped me get there) major News outlets have let us down by not supplying us with factual information in a simple …
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By Joanna Peña-Bickley
 · 
September 19, 2007
Social Media · Web 2.0

ON: Twitter & MTV

A new partnership was forged last night when the MTV Video Music Awards reported the behind the scenes action via twitter.   Check it out at http://twitter.com/vma http://www.mtv.com/player/embed/
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By Joanna Peña-Bickley
 · 
September 10, 2007
Digital Video · Industry Talk

ON: TracyLocke Digital Day – Online Video

As many of you know I am the Vice President of Interactive in a traditional promotions agency.  For a marketer who was born digital and spent my career working in big digital shops (Organic, …
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By Joanna Peña-Bickley
 · 
July 28, 2007
Web World

ON: MTV’s Digital Incubator

While going through the slew of emails that I get from media conglomerates on their new launches I ran across one that came to the top... (thanks Matty!) Cisco Systems is teaming up with …
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By Joanna Peña-Bickley
 · 
May 17, 2007
Web World

ON: MTV’s Digital Incubator

While going through the slew of emails that I get from media conglomerates on their new launches I ran across one that came to the top... (thanks Matty!) Cisco Systems is teaming up with …
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By Joanna Peña-Bickley
 · 
May 17, 2007
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