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September 14, 2007No Comments

ON: Being A Mixx Award Finalist

I am proud to be a Mixx award finalist.  Our Ice Breakers Watch and Whoa Spring Break campaign is up for an award in the Super Rich category.

See you guys awards night!
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ON: Being A Mixx Award Finalist via @jpenabickley

March 25, 2007No Comments

ON:Lonelygirl15 & Ice Breakers

http://flash.revver.com/player/1.0/player.swf

Here is a shout out to the our Ice Breakers Team! Straight from MediaWeek!

Last week it was the Ice Breakers Spring Break (WatchandWhoa.com) this week Ice Breakers emerges on Lonelygirl15, the
pseudo-video diary that became a YouTube phenomenon last year, has
signed its first major product placement deal with Hershey’s for its
Icebreakers Sours Gum brand.

In a video posted on March 20 on the official
Lonelygirl site, Lg15.com, the show’s main character Bree is seen
offering her friends a piece of Icebreaker’s gum, and a closeup of the
product is shown. The sponsored episode of scripted teen drama is
slated to eventually be featured on YouTube and other video-sharing
sites in the near future, said officials.

This level of product integration marks one of the
more sophisticated examples of branded entertainment to emerge from the
rapidly-evolving world of amateur-created online video.

Related Posts:

ON:Lonelygirl15 & Ice Breakers via @jpenabickley

March 25, 2007No Comments

ON:Lonelygirl15 & Ice Breakers

http://flash.revver.com/player/1.0/player.swf

Here is a shout out to the our Ice Breakers Team! Straight from MediaWeek!

Last week it was the Ice Breakers Spring Break (WatchandWhoa.com) this week Ice Breakers emerges on Lonelygirl15, the
pseudo-video diary that became a YouTube phenomenon last year, has
signed its first major product placement deal with Hershey’s for its
Icebreakers Sours Gum brand.

In a video posted on March 20 on the official
Lonelygirl site, Lg15.com, the show’s main character Bree is seen
offering her friends a piece of Icebreaker’s gum, and a closeup of the
product is shown. The sponsored episode of scripted teen drama is
slated to eventually be featured on YouTube and other video-sharing
sites in the near future, said officials.

This level of product integration marks one of the
more sophisticated examples of branded entertainment to emerge from the
rapidly-evolving world of amateur-created online video.

Related Posts:

ON:Lonelygirl15 & Ice Breakers via @jpenabickley

March 15, 200710 Comments

ON: Spring Break, Ice Breakers Sours and MTV

Picture_1_2

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here I thought I was going to be amidst America’s youth taking a break from the books.  Nope!  They are all standing in line waiting to get their 15 MB of fame.  Ice Breakers is holding an open casting call in the MTVu
Pavilion
at the Oasis Hotel. 

I do have to admit that this is a bit of shameless self-promotion on a portfolio-building case study I am working on.

We started with the Ice Breakers Sours and joined them with MTV & the Cancun Spring Break Broadcast from Cancun, Mexico. Then we sprinkled in brand partnerships with iFilm, PureDigital and MTV.com to give this promotion some lift. 

Here is the promotion skinny:

  • We held an open casting call for a male and female to appear in the next sours commercial.
  • After the hundreds of Spring Breakers got their chance to read for the Director we began to narrow the pool of candidates.
  • Our fabulous four joined us on the beach to compete in branded challenges and fun activities that will air exclusively on watchandwhoa.com and iFilm.
  • The real fun begins with your vote.  We open a digital democracy @ watchandwhoa.com in order to enlist you to participate by helping us choose which “couple” will appear in a our “Beach” spot that is being shot later in the week in Cancun.

Be sure to give you’re MySpace page the chill of our Cancun-Spring Break MySpace skin.

(Do not forget to come back after the vote to see the folks who did not make the cut, Whoa! moments brought to us on PureDigital Cameras; and don’t miss the launch the Podcast “The Making of Whoa”)

Vote for a Whoa! @ watchandwhoa.com

http://www.ifilm.com/efp

ON: Spring Break, Ice Breakers Sours and MTV via @jpenabickley

March 15, 20075 Comments

ON: Spring Break, Ice Breakers Sours and MTV

Picture_1_2

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here I thought I was going to be amidst America’s youth taking a break from the books.  Nope!  They are all standing in line waiting to get their 15 MB of fame.  Ice Breakers is holding an open casting call in the MTVu
Pavilion
at the Oasis Hotel. 

I do have to admit that this is a bit of shameless self-promotion on a portfolio-building case study I am working on.

We started with the Ice Breakers Sours and joined them with MTV & the Cancun Spring Break Broadcast from Cancun, Mexico. Then we sprinkled in brand partnerships with iFilm, PureDigital and MTV.com to give this promotion some lift. 

Here is the promotion skinny:

  • We held an open casting call for a male and female to appear in the next sours commercial.
  • After the hundreds of Spring Breakers got their chance to read for the Director we began to narrow the pool of candidates.
  • Our fabulous four joined us on the beach to compete in branded challenges and fun activities that will air exclusively on watchandwhoa.com and iFilm.
  • The real fun begins with your vote.  We open a digital democracy @ watchandwhoa.com in order to enlist you to participate by helping us choose which “couple” will appear in a our “Beach” spot that is being shot later in the week in Cancun.

Be sure to give you’re MySpace page the chill of our Cancun-Spring Break MySpace skin.

(Do not forget to come back after the vote to see the folks who did not make the cut, Whoa! moments brought to us on PureDigital Cameras; and don’t miss the launch the Podcast “The Making of Whoa”)

Vote for a Whoa! @ watchandwhoa.com

http://www.ifilm.com/efp

ON: Spring Break, Ice Breakers Sours and MTV via @jpenabickley

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