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Digital Video · Uncategorized

ON:Lonelygirl15 & Ice Breakers

gravatar
By Joanna Peña-Bickley
 · 
March 25, 2007
 · 
1 min read

http://flash.revver.com/player/1.0/player.swf

Here is a shout out to the our Ice Breakers Team! Straight from MediaWeek!

Last week it was the Ice Breakers Spring Break (WatchandWhoa.com) this week Ice Breakers emerges on Lonelygirl15, the
pseudo-video diary that became a YouTube phenomenon last year, has
signed its first major product placement deal with Hershey’s for its
Icebreakers Sours Gum brand.

In a video posted on March 20 on the official
Lonelygirl site, Lg15.com, the show’s main character Bree is seen
offering her friends a piece of Icebreaker’s gum, and a closeup of the
product is shown. The sponsored episode of scripted teen drama is
slated to eventually be featured on YouTube and other video-sharing
sites in the near future, said officials.

This level of product integration marks one of the
more sophisticated examples of branded entertainment to emerge from the
rapidly-evolving world of amateur-created online video.

Related Posts:

ON:Lonelygirl15 & Ice Breakers via @jpenabickley
Tagged: branded entertainment · bree and Ice Breakers · Hershey’s · Ice Breakers · Ice Breakers gum · Ice Breakers Sours · Ice Breakers Spring Break · Lg15.com · Lonelygirl15 · Slate · spontaneous whoa · TracyLocke
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