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Latest in: Ice Breakers
Creativity · Digital Video · Industry Talk · Viral · Web 2.0

ON: The Mixx Awards Gala – Whoa! We Won

  Joanna Pena-Bickley & Jay Pichamuthu    Originally uploaded by joannapenabickley Tonight was a fun night mingling and drinking with the agencies who have defined a transforming year in the interactive marketing industry.  This …
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By Joanna Peña-Bickley
 · 
September 25, 2007
Branding · Creativity · Design & UI · Digital Video · Industry Talk · Viral · Web 2.0

ON: Being A Mixx Award Finalist

I am proud to be a Mixx award finalist.  Our Ice Breakers Watch and Whoa Spring Break campaign is up for an award in the Super Rich category. See you guys awards night!
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By Joanna Peña-Bickley
 · 
September 14, 2007
Branding

ON: Branding with emotion and transcending the product

Tonight I had my branding hat on....I began writing a strategic statement for one of my clients and then I came to this... Some categories may lend themselves to branding better than others, but …
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By Joanna Peña-Bickley
 · 
April 19, 2007
Viral

ON: Hot Ice Breakers Spring Break Videos

What did you do this past spring break?  This video is one of several videos that have criss crossed the net.  Enjoy Whoa! Moments - Citrus Relay Race. http://www.ifilm.com/efp
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By Joanna Peña-Bickley
 · 
March 26, 2007
Digital Video

ON:Lonelygirl15 & Ice Breakers

http://flash.revver.com/player/1.0/player.swf Here is a shout out to the our Ice Breakers Team! Straight from MediaWeek! Last week it was the Ice Breakers Spring Break (WatchandWhoa.com) this week Ice Breakers emerges on Lonelygirl15, the pseudo-video …
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By Joanna Peña-Bickley
 · 
March 25, 2007
Digital Video · Uncategorized

ON:Lonelygirl15 & Ice Breakers

http://flash.revver.com/player/1.0/player.swf Here is a shout out to the our Ice Breakers Team! Straight from MediaWeek! Last week it was the Ice Breakers Spring Break (WatchandWhoa.com) this week Ice Breakers emerges on Lonelygirl15, the pseudo-video …
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By Joanna Peña-Bickley
 · 
March 25, 2007
Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here …
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By Joanna Peña-Bickley
 · 
March 15, 2007
Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here …
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By Joanna Peña-Bickley
 · 
March 15, 2007

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