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Latest in: digital marketing
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Get In The Game - Gaming

ON: 56% of Active Gamers Are Online, 64% Are Women

Among the roughly 117 million "Active Gamers" in the U.S. in 2006, more than half (56 percent) play games online, and 64 percent of all online gamers are women, according to Nielsen Entertainment's third …
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By Joanna Peña-Bickley
 · 
October 5, 2006
The Next Big Thing

ON: Google’s Mashup Dance

Google Gadgets now allows anyone to add them to any page, not just your Google personalized homepage. Here's a sample; try it out for yourself and get the code for your blog, MySpace page, …
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By Joanna Peña-Bickley
 · 
October 5, 2006
Fab Experiences

ON:The Black Dahlia

Entertainment properties are quickly showing a move towards in video ads and a user interface that makes you, the consumer, a part of the movie magic.  I cannot comment on the movie.  but the …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Converging Channels

I've been reading Convergence Culture by Henry Jenkins. It's brilliant - lots of great ideas and required reading for anyone who works to drive consumers to a brand. One form of convergence he covers …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Marketing Speak

ON: Online Video Ad Measurement

As I sit with my interactive peers this week at OMMA and the Wild Fire seminars, I realize that there are many new young and inexperienced entrants into our digital universe who are clouding …
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By Joanna Peña-Bickley
 · 
September 25, 2006
Interactive Marketing

ON: Blog Networks Expand Rosters, Ad Offerings

Some major blog ad networks are expanding rapidly, and therefore confronting inevitable growing pains. Federated Media recently added a new automotive category and some 20 assorted blogs, including Guy Kawasaki's, boosting the blog network's …
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By Joanna Peña-Bickley
 · 
September 25, 2006
Flash

ON: An Acrobatic Launch

GO Adobe GO...Adobe has gone all-out on the latest Acrobat launch.  It is everywhere! See site site at http://www.adobe.com/products/acrobat/experience/ which leaves something to desired in the areas of design... but that video opener is …
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By Joanna Peña-Bickley
 · 
September 19, 2006
The Soap Box

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive) As an internet executive that as been around long enough …
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By Joanna Peña-Bickley
 · 
September 19, 2006
Consumer Experience

ON:Your Next Closet

Walk-in closets are the next big thing in home decoration. At IKEA, you can find everything you need to create your own personal solution. And at this site you'll get to peek in on …
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By Joanna Peña-Bickley
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September 18, 2006
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