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Digital Video

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

gravatar
By Joanna Peña-Bickley
 · 
September 21, 2006
 · 
2 min read

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model.

http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf

Yahoo said yesterday that it was creating an online video programming
venture with Current TV, the media company founded by former Vice
President Al Gore. The service will combine professional and
user-generated video clips.  Current’s editors intend to weed out videos that are offensive or
contain copyrighted materials, in an attempt to make viral videos ­ one
of the hottest trends on the Internet ­ attractive to advertisers. Most
clips will be preceded by a 15- or 30-second commercial ­ the first
time Yahoo has included commercials with user-generated content.

The
deal is notable because Mr. Gore has been an early and visible adviser
to the top executives of Google, another Internet powerhouse. Indeed,
Google has provided content for regular features on Current’s
television network that offer peeks into people’s Internet searches.

The
Google segments had been broadcast twice an hour on Current’s channel,
which mainly features videos submitted by viewers. Now, Yahoo will
produce a segment that will appear every hour on the hour, and the
Google segments will appear every hour on the half hour.

The
service, which is called the Yahoo Current Network
(video.yahoo.com/currenttv), was set to begin today with four channels.
One section, called Current Buzz, will feature segments related to the
news. It is produced by Madeleine Smithberg, a former executive
producer of “The Daily Show with Jon Stewart.” Three other channels
will relate to specialized topics: travel, action sports, and cars.
Over time the companies hope to add more channels.

Each channel will have one professionally produced segment each day and 8 to 10 segments contributed by users.

Amateur
videographers whose clips are chosen for the Internet service will
receive $100. If the clips are also broadcast on Current’s television
network, the maker will receive between $500 and $1000. Videos that are
not selected to be part of the Yahoo Current offering will be included
on Yahoo’s broader site that includes user-contributed video.

Tagged: advertising · Al Gore · Current.tv · Google · OLA · online advertising · video · Yahoo · Yahoo Current Network
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