December 3, 2010No Comments

on: tv + twitter = social tv

Television has always been a social event.  Since the early days of broadcast people have used it as a reason to gather with friends and share an expereince.  Today, tweets give people new social context for content broadcasted on TV.  Here are a few TV and Twitter from this past year:

The 2010 World Cup: Although not real-time, the Guardian News’ instant Twitter replay made quite a lot of buzz during this year’s World Cup. It’s remarkable the kind of emotion a bunch of resizing circles can convey. Even better, is the story behind the project.

World_Cup-Twitter_Visualizer 

 

2010 Primetime Emmy Awards: This year’s Emmy Awards were the first time in 30 years that there was no west coast time delay. Not only did, host, Jimmy Fallon integrate Tweets into the live broadcast but NBC parallel broadcasted behind the scenes video on “the second screen” leveraging Ustream and its social stream Twitter (and Facebook) integration.

Emmys-Ustream-Backchannel 

Brand Bowl 2010: It seems every year people talk as much about the Super Bowl’s TV spots, around the water cooler, as they do the actual game itself. This past February, Mullen & Radian6 visualized the “virtual water cooler” through a dynamic Super Bowl commercial leader board based on real time Twitter sentiment.  It was a fun way to keep score of the brand advertisers at the same time of keeping score of the game.

Brand_Bowl-Twitter_Visualizer 
 

 

2010 MTV Movie Awards and VMAs: MTV first visualized live Twitter activity during the broadcast of the 2009 VMAs. They stepped up a notch this year with both the MTV Movie Awards and VMAs broadcasts providing in depth Twitter metrics and multiple views/filters of the real-time Twitter activity.

MTV_Movie_Awards-Twitter_Visualizer 
 

 

Modern Family Twitter Monitoring: Twitter doesn’t just benefit the content consumer but also content creators.  I love how Modern Family’s Steve Levitan and his writing team mines Twitter for real-time insights, “When the show airs live on the east coast we hit twitter and search Modern Family. What we find, is that people are watching the show and in real-time they’re basically laughing on Twitter. And we get instant feedback on what lines work.”

on: tv + twitter = social tv via @jpenabickley

October 2, 20081 Comment

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast.


Hack the Debate
by adding your Twitter posts to our live broadcast of the 2008 Presidential Debates.

http://current.com/e/89344327/en_US

Current_tv will broadcast as many of your debate tweets as possible right over Palin & Biden and Obama & McCain, in real time, on our live broadcast.
How to PARTICIPATE in Thursday's Hack The Debate II:

  1. Tune in on October 2nd at 9pm EST/ 6pm PST for the Live Vice Presidential Debate. Find Current TV on your local cable/satellite provider or come here to watch the live stream of our broadcast.
  2. Make sure you’ve registered with Twitter to participate.
  3. During the debates, chime in by including "#current" in your tweet. Example:
          "This discussion about universal healthcare makes me want to pop some pills! #current"
  4. We won't be able to air every single tweet on TV, but you can see all of the #current tweets by searching #current on Twitter search.
  5. If you have any questions about participating, send us a tweet @current.

Get in the game and become one of the pundits.  Check it our at http://current.com/topics/88834922_hack_the_debate

ON: Hacking The Debates via @jpenabickley

October 2, 20081 Comment

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast.


Hack the Debate
by adding your Twitter posts to our live broadcast of the 2008 Presidential Debates.

http://current.com/e/89344327/en_US

Current_tv will broadcast as many of your debate tweets as possible right over Palin & Biden and Obama & McCain, in real time, on our live broadcast.
How to PARTICIPATE in Thursday's Hack The Debate II:

  1. Tune in on October 2nd at 9pm EST/ 6pm PST for the Live Vice Presidential Debate. Find Current TV on your local cable/satellite provider or come here to watch the live stream of our broadcast.
  2. Make sure you’ve registered with Twitter to participate.
  3. During the debates, chime in by including "#current" in your tweet. Example:
          "This discussion about universal healthcare makes me want to pop some pills! #current"
  4. We won't be able to air every single tweet on TV, but you can see all of the #current tweets by searching #current on Twitter search.
  5. If you have any questions about participating, send us a tweet @current.

Get in the game and become one of the pundits.  Check it our at http://current.com/topics/88834922_hack_the_debate

ON: Hacking The Debates via @jpenabickley

October 2, 20081 Comment

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast.


Hack the Debate
by adding your Twitter posts to our live broadcast of the 2008 Presidential Debates.

http://current.com/e/89344327/en_US

Current_tv will broadcast as many of your debate tweets as possible right over Palin & Biden and Obama & McCain, in real time, on our live broadcast.
How to PARTICIPATE in Thursday's Hack The Debate II:

  1. Tune in on October 2nd at 9pm EST/ 6pm PST for the Live Vice Presidential Debate. Find Current TV on your local cable/satellite provider or come here to watch the live stream of our broadcast.
  2. Make sure you’ve registered with Twitter to participate.
  3. During the debates, chime in by including "#current" in your tweet. Example:
          "This discussion about universal healthcare makes me want to pop some pills! #current"
  4. We won't be able to air every single tweet on TV, but you can see all of the #current tweets by searching #current on Twitter search.
  5. If you have any questions about participating, send us a tweet @current.

Get in the game and become one of the pundits.  Check it our at http://current.com/topics/88834922_hack_the_debate

ON: Hacking The Debates via @jpenabickley

November 28, 2007No Comments

ON:Current TV’s contributor-driven video news

Current
We’ve all got well-cultivated, if not necessarily well-informed opinions on current topical events. Al Gore’s user-generated content channel, Current TV, seeks to capitalize on this, by branching out into contributor-driven video news and topical debates.  The
expansion sees the cable channel and web platform expand its
audience-base from the independent film-makers and creatives targeted
to submit content at launch.

  In 2007, the smart
approach is not to build a site to promote your own content but to be a
guide to all the good stuff.  Contributors should head to http://current.com
where they can recommend topical links and upload videos around
discussion points, adding their opinions to the eclectic collection.

As
the content platform organizes and displays the information, it gains
importance and relevance by acting as the gatekeeper of the content,
providing the opportunity for open expression. And people do
want to contribute – Current claims that it has ‘blown the doors off’
accepted proportions of active to passive web users, with around 8-9%
of the community participating a large amount of material, typically
only 1% in other communities.

http://current.com/

ON:Current TV’s contributor-driven video news via @jpenabickley

November 28, 2007No Comments

ON:Current TV’s contributor-driven video news

Current
We’ve all got well-cultivated, if not necessarily well-informed opinions on current topical events. Al Gore’s user-generated content channel, Current TV, seeks to capitalize on this, by branching out into contributor-driven video news and topical debates.  The
expansion sees the cable channel and web platform expand its
audience-base from the independent film-makers and creatives targeted
to submit content at launch.

  In 2007, the smart
approach is not to build a site to promote your own content but to be a
guide to all the good stuff.  Contributors should head to http://current.com
where they can recommend topical links and upload videos around
discussion points, adding their opinions to the eclectic collection.

As
the content platform organizes and displays the information, it gains
importance and relevance by acting as the gatekeeper of the content,
providing the opportunity for open expression. And people do
want to contribute – Current claims that it has ‘blown the doors off’
accepted proportions of active to passive web users, with around 8-9%
of the community participating a large amount of material, typically
only 1% in other communities.

http://current.com/

ON:Current TV’s contributor-driven video news via @jpenabickley

July 4, 2007No Comments

ON: Current.tv + Bebo

Picture_1
Picture_2
It seems that Current.tv, Al Gore’s
cable TV network that sources user-generated videos from the web, is
still alive and kicking. Today they’re announcing a deal with Bebo that
will promote Current on the social network: users will be asked to
upload a video to Bebo
for the chance to visit Current’s London studios. Current will also be
supplying content for Bebo’s video section as part of an ongoing
partnership. Right now it is UK-focused.  This would be great for US focused FaceBook or even the masses over at MySpace.

http://uk.current.com/studio/vm2/vm2.swf

ON: Current.tv + Bebo via @jpenabickley

July 4, 2007No Comments

ON: Current.tv + Bebo

Picture_1
Picture_2
It seems that Current.tv, Al Gore’s
cable TV network that sources user-generated videos from the web, is
still alive and kicking. Today they’re announcing a deal with Bebo that
will promote Current on the social network: users will be asked to
upload a video to Bebo
for the chance to visit Current’s London studios. Current will also be
supplying content for Bebo’s video section as part of an ongoing
partnership. Right now it is UK-focused.  This would be great for US focused FaceBook or even the masses over at MySpace.

http://uk.current.com/studio/vm2/vm2.swf

ON: Current.tv + Bebo via @jpenabickley

September 21, 2006No Comments

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model.

http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf

Yahoo said yesterday that it was creating an online video programming
venture with Current TV, the media company founded by former Vice
President Al Gore. The service will combine professional and
user-generated video clips.  Current’s editors intend to weed out videos that are offensive or
contain copyrighted materials, in an attempt to make viral videos ­ one
of the hottest trends on the Internet ­ attractive to advertisers. Most
clips will be preceded by a 15- or 30-second commercial ­ the first
time Yahoo has included commercials with user-generated content.

The
deal is notable because Mr. Gore has been an early and visible adviser
to the top executives of Google, another Internet powerhouse. Indeed,
Google has provided content for regular features on Current’s
television network that offer peeks into people’s Internet searches.

The
Google segments had been broadcast twice an hour on Current’s channel,
which mainly features videos submitted by viewers. Now, Yahoo will
produce a segment that will appear every hour on the hour, and the
Google segments will appear every hour on the half hour.

The
service, which is called the Yahoo Current Network
(video.yahoo.com/currenttv), was set to begin today with four channels.
One section, called Current Buzz, will feature segments related to the
news. It is produced by Madeleine Smithberg, a former executive
producer of “The Daily Show with Jon Stewart.” Three other channels
will relate to specialized topics: travel, action sports, and cars.
Over time the companies hope to add more channels.

Each channel will have one professionally produced segment each day and 8 to 10 segments contributed by users.

Amateur
videographers whose clips are chosen for the Internet service will
receive $100. If the clips are also broadcast on Current’s television
network, the maker will receive between $500 and $1000. Videos that are
not selected to be part of the Yahoo Current offering will be included
on Yahoo’s broader site that includes user-contributed video.

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture via @jpenabickley

September 21, 2006No Comments

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model.

http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf

Yahoo said yesterday that it was creating an online video programming
venture with Current TV, the media company founded by former Vice
President Al Gore. The service will combine professional and
user-generated video clips.  Current’s editors intend to weed out videos that are offensive or
contain copyrighted materials, in an attempt to make viral videos ­ one
of the hottest trends on the Internet ­ attractive to advertisers. Most
clips will be preceded by a 15- or 30-second commercial ­ the first
time Yahoo has included commercials with user-generated content.

The
deal is notable because Mr. Gore has been an early and visible adviser
to the top executives of Google, another Internet powerhouse. Indeed,
Google has provided content for regular features on Current’s
television network that offer peeks into people’s Internet searches.

The
Google segments had been broadcast twice an hour on Current’s channel,
which mainly features videos submitted by viewers. Now, Yahoo will
produce a segment that will appear every hour on the hour, and the
Google segments will appear every hour on the half hour.

The
service, which is called the Yahoo Current Network
(video.yahoo.com/currenttv), was set to begin today with four channels.
One section, called Current Buzz, will feature segments related to the
news. It is produced by Madeleine Smithberg, a former executive
producer of “The Daily Show with Jon Stewart.” Three other channels
will relate to specialized topics: travel, action sports, and cars.
Over time the companies hope to add more channels.

Each channel will have one professionally produced segment each day and 8 to 10 segments contributed by users.

Amateur
videographers whose clips are chosen for the Internet service will
receive $100. If the clips are also broadcast on Current’s television
network, the maker will receive between $500 and $1000. Videos that are
not selected to be part of the Yahoo Current offering will be included
on Yahoo’s broader site that includes user-contributed video.

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture via @jpenabickley
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