The Soap Box Archives - Page 2 of 4 - Joanna Peña-Bickley

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Latest in: The Soap Box

on: internet design – art direction and elements

"The Web Is Dead." This month's Wired magazine proclaims "Long Live The Internet." So what does that mean for Web designers? We must evolve to Internet Design! From apps to content everything has changed. …

By Joanna Peña-Bickley

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Apps · Design & UI · The Soap Box · Web 2.0

on: internet design – art direction and elements

By Joanna Peña-Bickley

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on: internet design – art direction and elements

By Joanna Peña-Bickley

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Over the last few weeks I have spoken & written about how the digital space is becoming a designers playground through HTML 5, open design tool kits and video. Veer has become, yet another, type …

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The Soap Box

ON: Supporting Hillary Until November

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Consumer Experience · Experience Design · Experience Planning · Marketing Speak · Mobile · The Next Big Thing · The Soap Box

ON: Digital + All = Idea Amplification

Digital or Die – I think not! Stop the madness! We all can contribute. Its not Digital v. TV . It should be Digital + TV. For those who have had success it simply …

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Consumer Experience · Industry Talk · The Next Big Thing · The Soap Box

ON: The Role of Television

While I was born into the marketing arena as a digital practitioner during the 1.0 boom – I do not subscribe to the death of the :30 second spot theories. TV will not die. …

By Joanna Peña-Bickley

May 11, 2008

Consumer Experience · Industry Talk · The Next Big Thing · The Soap Box

ON: The Role of Television

While I was born into the marketing arena as a digital practitioner during the 1.0 boom – I do not subscribe to the death of the :30 second spot theories. TV will not die. …

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Industry Talk · Interactive Marketing · Marketing Speak · The Soap Box · Thought Of The Day

ON: Speaking To The Consumer

Direct, Advertising, Digital, Search, Retail, Promotions, Word Of Mouth (on and on and on) – are all used to create awareness, attempt to convert consumers and inspire their loyalty once we have their attention. …

By Joanna Peña-Bickley

May 11, 2008

Industry Talk · Marketing Speak · The Soap Box

ON: Our Business Has Changed – Have You?

The tide has turned. Brands teams that have allowed their brands to be touched by consumers have won and have upped the marketing ante. Consumer generated content, products ideas and conversations are not going …

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