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September 25, 20072 Comments

ON: The Mixx Awards Gala – Whoa! We Won

Tonight was a fun night mingling and drinking with the agencies who have defined a transforming year in the interactive marketing industry.  This has been a year of rapid change for many marketers.    TracyLocke was recognized as an agency who is an innovator in the digital marketing landscape.

Tonight I was lucky enough to represent TracyLocke for work that we did with the Hershey Company this past spring. TracyLocke walked away with the Silver Mixx Award in the Super Rich content category for its work on the Ice Breakers Watch and Whoa - MTV's Spring Break experience.  What makes this award so special is that this is TracyLocke's  first formal recognition by the digital marketing industry for creativity and effectiveness in a campaign.

Over the past year, I have worked with an group of individuals that share this honor with me tonight.    Special thanks go out to Jay Pichamuthu, Kit Cramer, Carlyn Kelly, Matt Spielman, Erica Lenard and Peter Griffin at MTV Networks,  the gang at Visual Goodness and of course the Ice Breakers Brand team who took a risk on an idea that has started a conversation with its core consumers.

Tonight, I put the award under my pillow (and dream of the crisp sandy beaches, the 22 hours days and the drunk spring breakers) and feel honored to have had a little something to do with it.

ON: The Mixx Awards Gala – Whoa! We Won via @jpenabickley

September 24, 2007No Comments

ON: Day One at Mixx

Outside

I spent the day at the Mixx conference for the most part of the morning.  I will say that if you are a person who spends her/his time at the leading edge, walking the floor of the Expo was not where the action was.  As a matter of fact I would say it was a line up of the usual suspects.  That said, the workshops and the opening remarks made the Microsoft rubber chicken worth while.  As a matter of fact it fueled the the fire for more Blue (more to come on what Fusing of the Blue is...)

Key takeaways:

  • The traditional marketer/agency framework is over.
  • We as advertisers must join the conversation.
  • It's not just about servicing customers online.  It's about furthering engagement.
  • Never stop experimenting.
  • The challenge for us is that we need let go of the creative process.
  • In order to create the authentic dialog, it requires for us to let
    go and let those who create do what they do best and create that
    dialog.
  • Armed with a megaphone like the web, consumers wield enormous power.
  • The era of brands and agencies creating the messages is over.

Raise your glasses to a new class of advertising and organizations that spring up and define the way brands can capture the minds and hearts of audiences while driving loyalty as well as spend in retail.

Lunch

It was a packed house and clearly was the "official" interactive event of Advertising Week.

ON: Day One at Mixx via @jpenabickley

September 24, 2007No Comments

ON: Day One at Mixx

Outside

I spent the day at the Mixx conference for the most part of the morning.  I will say that if you are a person who spends her/his time at the leading edge, walking the floor of the Expo was not where the action was.  As a matter of fact I would say it was a line up of the usual suspects.  That said, the workshops and the opening remarks made the Microsoft rubber chicken worth while.  As a matter of fact it fueled the the fire for more Blue (more to come on what Fusing of the Blue is...)

Key takeaways:

  • The traditional marketer/agency framework is over.
  • We as advertisers must join the conversation.
  • It's not just about servicing customers online.  It's about furthering engagement.
  • Never stop experimenting.
  • The challenge for us is that we need let go of the creative process.
  • In order to create the authentic dialog, it requires for us to let
    go and let those who create do what they do best and create that
    dialog.
  • Armed with a megaphone like the web, consumers wield enormous power.
  • The era of brands and agencies creating the messages is over.

Raise your glasses to a new class of advertising and organizations that spring up and define the way brands can capture the minds and hearts of audiences while driving loyalty as well as spend in retail.

Lunch

It was a packed house and clearly was the "official" interactive event of Advertising Week.

ON: Day One at Mixx via @jpenabickley

September 14, 2007No Comments

ON: Being A Mixx Award Finalist

I am proud to be a Mixx award finalist.  Our Ice Breakers Watch and Whoa Spring Break campaign is up for an award in the Super Rich category.

See you guys awards night!
Picture_2

ON: Being A Mixx Award Finalist via @jpenabickley

August 27, 20072 Comments

ON: Advertising Week Schdule – Come Meet Me

I will be attending a number of of the events including the Mixx Awards Gala.  Here are a few of the conferences I have signed up for...

Monday, September 24th
8:00am - NARC presents The NAD Annual Conference
8:00am - IAB's MIXX Conference and Expo 2.7
8:30am - OMMA Conference & Expo
Tuesday, September 25th
9:00am - Venice Festival of Media/Cream Masterclass
4:00pm - USA Today Presents
Wednesday, September 26th
7:45am - AWNY's Media Insights Breakfast
8:00am - Passionistas: The New Empowered Consumers
presented by Yahoo!

10:00am - D&AD: How to get into the industry
Thursday, September 27th
8:00am - Advertising Ages Digital Bites Breakfast
2:00pm - Brand America: The Creatives Perspective (Part II)
Friday, September 28th
9:00am - Activision Video Game Symposium
12:00pm - MSN and MRM Worldwide present Hispanic 2.0
ON: Advertising Week Schdule – Come Meet Me via @jpenabickley

August 26, 2007No Comments

ON: Advertising Week & What I Want To Be When I Grow Up

As Advertising week approaches and I prepare for the Mixx Awards ceremony (my baby WatchandWhoa.com is a finalist), all the creative conferences and media learning I will learn and write about next week. Ahh fleeting thought of award night brings a tear to my eyes.  I reflect on what I do, and why I love what I do.  I was born to be an Creative Director living in the digital world. 

This video is to fun and reflective of our world and industry.
The question is:"What do you want to be when you grow up?"

ON: Advertising Week & What I Want To Be When I Grow Up via @jpenabickley

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