July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

June 21, 2009No Comments

ON: Brand JP-B

After attending a number of digital conferences during Internet week and preparing for OMMA Social,  I was inspired to refresh my digital brand.  The update began with the one simple idea: We are living in a Media NOW world and our work must be created with context and NOW relevance.

After unraveling myself from the presentation layer updates, running a few tests and converging my most used social media feeds, I started the brand refresh by relaunching my site at  http://www.joannapenabickley.net.

Picture 1

Click around. I would love to get your opinion! 

What would a JP-B brand launch be without a feel good music video???  Well it wouldn't be my launch if there was not video content that demonstrated how I do my thang!

http://vimeo.com/moogaloop.swf?clip_id=5254372&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Joanna Pena-Bickley - Creative Director from Joanna Pena-Bickley on Vimeo.

2009 is indeed a year of change. Change does not need to be somber.  It does have to be transparent, democratic and portable to keep it real.  What about your brand will you change this year?

ON: Brand JP-B via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley

November 23, 20083 Comments

ON: Nike 6.0

Picture 2

Check out the sliding nav and picturesque navigation at Nike 6.0

Nike 6.0 Website URL: http://www.nike.com/nke6/v5/#/brand/team/sport_bmx

ON: Nike 6.0 via @jpenabickley

November 22, 2008No Comments

ON: The Digital Presidency

Welcome to the digital age America! While it has been here for many of us in the Beta-Class, we finally have a government that will actually use it to allow us to participate in a digital democracy.  Imagine that, a country that is run by the people, for the people and when it is not - with digital access - we will all know it.   (Ahhhh, there it is, that transparency we have all longed for since the day the back-room deal with the Supreme Court was struck to anoint President Bush in 2000.) Now that we have a Digi-President, will he and his administration be ready for us to re-call them via the digital channel when or if the propaganda does not live up to the hype?

Picture 1

President-elect Obama has taken the first step in transparency. Last week, the Washington Post covered Obama's first YouTube Weekly address.  After watching, then perusing the Change.gov blog, I ponder if this is transparency or another channel for a new breed of propaganda?

For me, I look forward to the day when our Digi-President will open himself open to public debates with his constituents directly. Many political observers say President-elect Obama's innovative, online-fueled campaign will likely evolve into a new level of online communication between the public and the White House.  Today - it is a one way message.  Right now we are merely a real time focus group.

I ponder if social media platforms, mobile technology and interactive TV will be used to give us unparalleled access and tools that will facilitate our active involvement in rebuilding the country.

What is obvious is that our President-elect appears to have a keen interest in using social media platforms in the act of governing. How far does that interest go?  Will he monitor the blogs for insights and ideas that could help rebuild the economy?  Will he attribute the ideas to the people or groups and recognize them for their contribution?  Will the digital democracy's new tools have the potential to transform how a government of the People, by the People and for the People communicates and operates.

What kind of access do you want? 

ON: The Digital Presidency via @jpenabickley

November 22, 2008No Comments

ON: The Digital Presidency

Welcome to the digital age America! While it has been here for many of us in the Beta-Class, we finally have a government that will actually use it to allow us to participate in a digital democracy.  Imagine that, a country that is run by the people, for the people and when it is not - with digital access - we will all know it.   (Ahhhh, there it is, that transparency we have all longed for since the day the back-room deal with the Supreme Court was struck to anoint President Bush in 2000.) Now that we have a Digi-President, will he and his administration be ready for us to re-call them via the digital channel when or if the propaganda does not live up to the hype?

Picture 1

President-elect Obama has taken the first step in transparency. Last week, the Washington Post covered Obama's first YouTube Weekly address.  After watching, then perusing the Change.gov blog, I ponder if this is transparency or another channel for a new breed of propaganda?

For me, I look forward to the day when our Digi-President will open himself open to public debates with his constituents directly. Many political observers say President-elect Obama's innovative, online-fueled campaign will likely evolve into a new level of online communication between the public and the White House.  Today - it is a one way message.  Right now we are merely a real time focus group.

I ponder if social media platforms, mobile technology and interactive TV will be used to give us unparalleled access and tools that will facilitate our active involvement in rebuilding the country.

What is obvious is that our President-elect appears to have a keen interest in using social media platforms in the act of governing. How far does that interest go?  Will he monitor the blogs for insights and ideas that could help rebuild the economy?  Will he attribute the ideas to the people or groups and recognize them for their contribution?  Will the digital democracy's new tools have the potential to transform how a government of the People, by the People and for the People communicates and operates.

What kind of access do you want? 

ON: The Digital Presidency via @jpenabickley

October 23, 2008No Comments

ON:Fuze

Check out this beautifully designed site. Fuze is succulent and sweet.Picture_3

All you need is a product and an idea. 

Picture_4

Check it out.

ON:Fuze via @jpenabickley

October 23, 2008No Comments

ON:Fuze

Check out this beautifully designed site. Fuze is succulent and sweet.Picture_3

All you need is a product and an idea. 

Picture_4

Check it out.

ON:Fuze via @jpenabickley
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 Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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Talk: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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