After attending a number of digital conferences during Internet week and preparing for OMMA Social, I was inspired to refresh my digital brand. The update began with the one simple idea: We are living in a Media NOW world and our work must be created with context and NOW relevance.
After unraveling myself from the presentation layer updates, running a few tests and converging my most used social media feeds, I started the brand refresh by relaunching my site at http://www.joannapenabickley.net.
Click around. I would love to get your opinion!
2009 is indeed a year of change. Change does not need to be somber. It does have to be transparent, democratic and portable to keep it real. What about your brand will you change this year?