ON: Brand JP-B

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Being A n@tch · Web 2.0

ON: Brand JP-B

By Joanna Peña-Bickley

June 21, 2009

1 min read

After attending a number of digital conferences during Internet week and preparing for OMMA Social, I was inspired to refresh my digital brand. The update began with the one simple idea: We are living in a Media NOW world and our work must be created with context and NOW relevance.

After unraveling myself from the presentation layer updates, running a few tests and converging my most used social media feeds, I started the brand refresh by relaunching my site at http://www.joannapenabickley.net.

Click around. I would love to get your opinion!

What would a JP-B brand launch be without a feel good music video??? Well it wouldn't be my launch if there was not video content that demonstrated how I do my thang!

http://vimeo.com/moogaloop.swf?clip_id=5254372&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Joanna Pena-Bickley - Creative Director from Joanna Pena-Bickley on Vimeo.

2009 is indeed a year of change. Change does not need to be somber. It does have to be transparent, democratic and portable to keep it real. What about your brand will you change this year?