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Latest in: interactive marketing
Interactive Marketing

ON:Make Your Moves

The Clinic All Clear - Make Your Moves Challenge targets a 15-25 audience.  At makeyourmoves.com the user was offered an opportunity to pick a character representative of the gender they wished to flirt with. …
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By Joanna Peña-Bickley
 · 
October 3, 2006
Creativity

ON: Blackberry Perl Microsite

The Blackberry Perl site is has creative hotness written all over it. The use of video is great and the video and the site flow together as one. Visit it at: http://www.blackberrypearl.com/
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By Joanna Peña-Bickley
 · 
September 27, 2006
Creativity

ON: Blackberry Perl Microsite

The Blackberry Perl site is has creative hotness written all over it. The use of video is great and the video and the site flow together as one. Visit it at: http://www.blackberrypearl.com/
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By Joanna Peña-Bickley
 · 
September 27, 2006
Digital Video

ON: ABC’s Video Player

ABC tooks a stab at a flash video player that injects ads and sponsorship into free content online. Today my tests revealed that the player could use some help.  Also the player is playing …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Interactive Marketing

ON: Digital Brand Building

This week I was asked by a number of advertising execs how I could build a brand through an online expereince.  Over the last ten years the answer to that question has evolved... I …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Industry Talk

ON: The Infectious Power of a Common Agency Language

I found this article by Bart Cleveland in Advertising Age relevant and VERY true. PR recently aired a story written by Richard Harris about a young scientist at Princeton University named Bonnie Bassler. Bassler …
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By Joanna Peña-Bickley
 · 
September 27, 2006
Marketing Speak

ON: Online Video Ad Measurement

As I sit with my interactive peers this week at OMMA and the Wild Fire seminars, I realize that there are many new young and inexperienced entrants into our digital universe who are clouding …
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By Joanna Peña-Bickley
 · 
September 25, 2006
Interactive Marketing

ON: Blog Networks Expand Rosters, Ad Offerings

Some major blog ad networks are expanding rapidly, and therefore confronting inevitable growing pains. Federated Media recently added a new automotive category and some 20 assorted blogs, including Guy Kawasaki's, boosting the blog network's …
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By Joanna Peña-Bickley
 · 
September 25, 2006
Flash

ON: An Acrobatic Launch

GO Adobe GO...Adobe has gone all-out on the latest Acrobat launch.  It is everywhere! See site site at http://www.adobe.com/products/acrobat/experience/ which leaves something to desired in the areas of design... but that video opener is …
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By Joanna Peña-Bickley
 · 
September 19, 2006
Consumer Experience

ON:Your Next Closet

Walk-in closets are the next big thing in home decoration. At IKEA, you can find everything you need to create your own personal solution. And at this site you'll get to peek in on …
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By Joanna Peña-Bickley
 · 
September 18, 2006
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