Experience Planning Archives - Page 5 of 6 - Joanna Peña-Bickley

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ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat. Emerging or new media is now referred to …

By Joanna Peña-Bickley

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Consumer Experience · Experience Planning · Marketing Speak · Uncategorized

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat. Emerging or new media is now referred to …

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Experience Planning

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The Clutter Control Freak Blog on behalf of Stacks and Stacks, a California-based houseware retailer. The company's staff of experts, along with 10 bloggers, will write about ways to get organized. The site will …

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Experience Planning

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Experience Planning · Uncategorized

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ON: Watching Michael Jordan and Cuba Gooding in their underwear

A new Hanes Microsite launches Monday giving viewers four alternate endings for the new Michael Jordan/Cuba Gooding Hanes underwear TV campaign. The site at Hanes.com/backstage (not live yet.. not even a holding page) will …

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Experience Planning

ON: Social Information Architecture

Findability.org and Peter Morville (who cites Gene Smith) for surfacing a new construct of social information architecture. What I find particularly compelling is how softer or more emotional things like identity, group, reputation and …

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Consumer Experience · Experience Planning · Fab Experiences · Mobile

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OK, I must say I am often hard on brands in the online space because quite often their agencies lead them in the wrong direction .... but a avid Digital+Marketing reader from the UK …

By Joanna Peña-Bickley

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Consumer Experience · Experience Planning · Fab Experiences · Mobile

ON: Battle of the 9 Gates

OK, I must say I am often hard on brands in the online space because quite often their agencies lead them in the wrong direction .... but a avid Digital+Marketing reader from the UK …

By Joanna Peña-Bickley

June 4, 2007

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