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Latest in: Twitter
Social Media

ON: YOU & A Few New Media Truths

The words "Social Media" have become the most abused words in the last year.  The abuse has usually come from the agency world.  Instead of attempting to create advertising that inspired brand engagement  or …
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By Joanna Peña-Bickley
 · 
December 21, 2008
Social Media

ON: My Tweet 16

I have been tweeting for a while!  As of this post I have 3,080 tweets under my belt.  So when I was invited to play with My Tweet 16 it was totally cool to …
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By Joanna Peña-Bickley
 · 
November 29, 2008
Social Media · Something I Found

ON: To Party or Not To Party

This week on Twitter there has a drum beat sounding in the distance that seems to be getting louder and closer as inauguration day draws closer and the economic signs continue to get worse.  …
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By Joanna Peña-Bickley
 · 
November 25, 2008
Being A n@tch · Branding · Consumer Experience · Industry Talk

ON: Being NASCAR

For those of you who follow me via twitter - you have probably noted that my team and I are working on a NASCAR project with a Serise sponsor Nationwide Insurance.  Over the next …
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By Joanna Peña-Bickley
 · 
November 9, 2008
Branding · Interactive Marketing · Social Media · Uncategorized

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Branding · Interactive Marketing · Social Media

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Social Media · Something I Found · The Next Big Thing · Web 2.0

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast. Hack the Debate by adding your Twitter posts …
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By Joanna Peña-Bickley
 · 
October 2, 2008
Social Media · Something I Found · The Next Big Thing · Web 2.0

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast. Hack the Debate by adding your Twitter posts …
gravatar
By Joanna Peña-Bickley
 · 
October 2, 2008
Social Media · Something I Found · The Next Big Thing · Web 2.0

ON: Hacking The Debates

Current & Twitter have teamed up for the very first time to integrate real-time Twitter messages (aka "tweets") over major portions of a live television broadcast. Hack the Debate by adding your Twitter posts …
gravatar
By Joanna Peña-Bickley
 · 
October 2, 2008
Social Media

ON: The Election in Context of Geography

Like many of you I have been watching the markets, economic news and our political process unfold with baited breathe. I am always interested in the consumer -voter insights that drive choice. There is …
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By Joanna Peña-Bickley
 · 
September 26, 2008
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