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Latest in: Second Life
Uncategorized

New Second Life planned for 2016

Calling all former Second lifers!  Interested in a third life? Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 …
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By Joanna Peña-Bickley
 · 
July 10, 2014
Marketing Speak

ON: SecondLife & Virtual World 101

This past week I have a had a number of traditionalists ask me about second life and virtual worlds. Second Life is a 3-D virtual world entirely built and owned by its Residents.  Real …
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By Joanna Peña-Bickley
 · 
September 16, 2007
Uncategorized

ON: TheBar.com In Second Life

Alcoholic drinks supremo Dieago is hosting thebar.com in Second Life, stocking the online world with a much needed tipple or two. The brand has launched a virtual ‘Bar Kit’ available in select bars and …
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By Joanna Peña-Bickley
 · 
March 31, 2007
Conversations

ON: Second Life – Is it Safe For Your Brand?

Over the last few weeks I have fielded a number of questions about Second Life.  I constantly ask... "What are you trying to accomplish?", of my marketing counterparts and then I will answer weather …
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By Joanna Peña-Bickley
 · 
January 20, 2007
The Next Big Thing

ON: Freetown A Creative Haven

Freetown walls cover a space potentially infinite; every registered user can enter the city with his own creation and build a piece of the longest wall in the world. A personal folder is created …
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By Joanna Peña-Bickley
 · 
January 11, 2007
The Next Big Thing

ON: Freetown A Creative Haven

Freetown walls cover a space potentially infinite; every registered user can enter the city with his own creation and build a piece of the longest wall in the world. A personal folder is created …
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By Joanna Peña-Bickley
 · 
January 11, 2007
Viral

ON: What makes a campaign viral – Good Content

In 2007, we must concentrate on engaging content.  Since Hollywood has turned out nothing but trash in the last year, marketers have taken to the internet with films that entertain us, cause conversation and …
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By Joanna Peña-Bickley
 · 
December 29, 2006
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
 · 
December 10, 2006

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