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August 10, 2010No Comments

on: uniqlo’s lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong!
Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the campaign and made it a viral success – in terms of both brand impressions and sales.
The banners are actually blog badges or widgets, that work like instant-win lottery tickets. Clicking the ’switch’ turned the images on any site - including other retail sites - into Uniqlo instant win tickets, with losing tickets remaining as banner ads.

http://vimeo.com/moogaloop.swf?clip_id=9125761&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=ff0179&fullscreen=1&autoplay=0&loop=0

The campaign ultimately generated almost 3 Million clicks, with over 4,00 blog badges installed, and a retail sales increase of 120%. This in contrast to the usually low click-through rates associated with traditional banner ads.

[ via Brandflakes for Breakfast ]

on: uniqlo’s lucky switch via @jpenabickley

December 23, 2007No Comments

ON: The IAB’s Rich Media Measurement Guidelines

Picture_1After a 30-day period of public comment and review, the Interactive Advertising Bureau (IAB) has published the Rich Media Measurement Guidelines.  IAB "Rich media" ads are online ads with elements that users can
interact with. Formats include transitional (interstitial) and
over-the-page units (floating ads, page tear-backs and take-overs).

The new measurement guidelines determine the point at which a rich
media ad impression is counted. Generally, a measurement will be
considered legitimate when an ad counter receives and responds to an
HTTP request for a tracking asset from a user's browser.  This is considered as late as possible in "the delivery of creative
material to the user’s browser and therefore closest to the actual
opportunity to see by the user."

Ad counters are also required to employ standard headers on the response, to minimize caching.

Wireless, offline cached media, interactive television, "flash tracking" and flash sites were not covered in the guidelines.  To help educate practitioners and others about rich media
measurement, the IAB is hosting a webinar on Wednesday, January 23rd,
between 4-5 PM Eastern.

Download the Rich Media Measurement Guidelines. Those inclined may register for the webinar at the same URL.

The standards, which cover online browser or browser-equivale
nt
based internet activity, are positioned as addendum to existing IAB Ad Impression Measurement Guidelines, which were published in 2004.  The addendum was facilitated by the Media Rating Council, and the
final product was warmly applauded by the Association of National
Advertisers.

ON: The IAB’s Rich Media Measurement Guidelines via @jpenabickley

February 10, 2007No Comments

ON: My Widgets

This one is just for fun! Old School Baby.

Click the button below to get the ON:Digital+Marketing widget for your web page.

Get this widget from Widgetbox

ON: My Widgets via @jpenabickley

February 9, 20079 Comments

ON: Widgets – Not just a toys anymore

Picture_1_25

Some of the best data on the growth of social networks is coming out
of the widget startups.
People put widgets on their various social
network user pages, and traffic is referred back to the widget
companies. Other than policy changes
that can have a significant impact on widget usage, it is the best
traffic data available outside of the social networks themselves.

What I’m hearing from some of those widget companies is that San Francisco-based Hi5,
already a big network and rumored to be quite profitable, is surging. Traffic is up 15% month over month, and Hi5 looks like it’s second
only to MySpace at this point. They are clearly bigger than all the second tier
social networks - Piczo, Bebo, Tagged, etc.”

The available third party data is mostly agreeing. Hi5 has a large
presence in the U.S., but the bulk of its usage is in other countries.
That may explain why Comscore, which puts them at the 79th largest
website based on 23 million worldwide unique visitors in December (just
ahead of Facebook, which is no. 83 overall), shows a declining U.S.
audience. U.S. uniques declined to 3 million in December, down from a
high of just over 4 million in July 2006. Hi5 claims to have 50 million
registered users, which sounds about right given the 23 million monthly
unique visitor number.

Alexa shows significant growth as well, although Compete has a different story, more closely mirroring Comscore’s U.S. data.

http://www.hairy-mail.com/social/message.swf

ON: Widgets – Not just a toys anymore via @jpenabickley

September 20, 2006No Comments

ON: A Slow To OLA Spending?.?.

Yahoo today predicted a slowdown in online advertising growth, prompting
a sell-off of technology stocks including its own. CEO Terry Semel,
speaking at a Goldman Sachs conference in New York, pointed to
automotive and financial services as particularly weak growth areas.

Contradicts research
The Yahoo warning runs contrary to present research indicating a robust
online ad market. U.S. online advertising spending is expected to reach
$8 billion this year, up from $7.2 billion last year, according to
e-commerce-analysis firm eMarketer.

Yahoo now expects third-quarter sales to come "in the bottom half" of
$1.1 billion to $1.2 billion estimates given in July, according to
Yahoo Chief Financial Officer Sue Decker.

"We are starting to see some advertising weakness in some of
the most economically sensitive categories,'' Yahoo said in a
regulatory filing released Tuesday afternoon. "Growth is still
positive, but it is slower in Q3 than it was in the first half of the
year."

Bad day for category
By midday, shares of Yahoo were down
nearly 13% at $25.10 from $29.09. Rivals, who themselves rely heavily
on ad revenue, were also hit hard. Shares of Google were off by 4%, and
InterActiveCorp traded down 1.8%. Worse still, CNET Networks shares
suffered a nasty 7.4% hit.   In July, Yahoo said it expected third-quarter revenue between $1.11
billion and $1.22 billion, excluding commissions paid to marketing
partners. Analysts at the time were projecting revenue of about $1.2
billion for the quarter.

It's been a rough year for Yahoo investors. The company's
shares -- down 35% this year from a 52-week high of $43.66 -- plummeted
in January after Yahoo's fourth-quarter profit missed analysts'
expectations. Then in July, the internet giant postponed the release of
much-anticipated improvements to its search-advertisement system.

Dominance over MySpace
In August, about four in 10 online
display ads were placed within Yahoo Mail, according to
Nielsen/NetRatings AdRelevance. That's nearly three times the ad volume
pulled in by its closest challenger, MySpace. And who's buying that ad
space? Nielsen reported that financial-services companies were the
largest online advertisers last month, accounting for 28% of online
display ads.

The internet's share of global online-advertising budgets is
expected to rise to 8.3% in 2012 from 3.7% in 2005, Merrill Lynch &
Co. Analyst Justin Post wrote in a Sept. 12 report.

ON: A Slow To OLA Spending?.?. via @jpenabickley

September 20, 2006No Comments

ON: A Slow To OLA Spending?.?.

Yahoo today predicted a slowdown in online advertising growth, prompting
a sell-off of technology stocks including its own. CEO Terry Semel,
speaking at a Goldman Sachs conference in New York, pointed to
automotive and financial services as particularly weak growth areas.

Contradicts research
The Yahoo warning runs contrary to present research indicating a robust
online ad market. U.S. online advertising spending is expected to reach
$8 billion this year, up from $7.2 billion last year, according to
e-commerce-analysis firm eMarketer.

Yahoo now expects third-quarter sales to come "in the bottom half" of
$1.1 billion to $1.2 billion estimates given in July, according to
Yahoo Chief Financial Officer Sue Decker.

"We are starting to see some advertising weakness in some of
the most economically sensitive categories,'' Yahoo said in a
regulatory filing released Tuesday afternoon. "Growth is still
positive, but it is slower in Q3 than it was in the first half of the
year."

Bad day for category
By midday, shares of Yahoo were down
nearly 13% at $25.10 from $29.09. Rivals, who themselves rely heavily
on ad revenue, were also hit hard. Shares of Google were off by 4%, and
InterActiveCorp traded down 1.8%. Worse still, CNET Networks shares
suffered a nasty 7.4% hit.   In July, Yahoo said it expected third-quarter revenue between $1.11
billion and $1.22 billion, excluding commissions paid to marketing
partners. Analysts at the time were projecting revenue of about $1.2
billion for the quarter.

It's been a rough year for Yahoo investors. The company's
shares -- down 35% this year from a 52-week high of $43.66 -- plummeted
in January after Yahoo's fourth-quarter profit missed analysts'
expectations. Then in July, the internet giant postponed the release of
much-anticipated improvements to its search-advertisement system.

Dominance over MySpace
In August, about four in 10 online
display ads were placed within Yahoo Mail, according to
Nielsen/NetRatings AdRelevance. That's nearly three times the ad volume
pulled in by its closest challenger, MySpace. And who's buying that ad
space? Nielsen reported that financial-services companies were the
largest online advertisers last month, accounting for 28% of online
display ads.

The internet's share of global online-advertising budgets is
expected to rise to 8.3% in 2012 from 3.7% in 2005, Merrill Lynch &
Co. Analyst Justin Post wrote in a Sept. 12 report.

ON: A Slow To OLA Spending?.?. via @jpenabickley

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