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Latest in: online video
Digital Video

ON: Joost = Great Content + Internet

There are a lot of new video, community and consumer dialogging propositions – Skype, Joost , Kazaa – can be tough to understand at first. The Technology still scares marketers – we know that. …
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By Joanna Peña-Bickley
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April 29, 2007
Uncategorized

ON: Men 18 to 34 Years Old Are Key Online Video Viewers

Not that this comes as a surprise to those of us who delivered the highest number of streams during last years final four on CBS.com.  A new consumer research, Emerging Video Services, from Leichtman …
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By Joanna Peña-Bickley
 · 
February 28, 2007
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ON: Hitachi & User Generated Media

Hitachi takes the plunge into consumer genrated media to help connect with its US audience.Ads take pieces of CG Video and tease you to click to the broadband website.  Click here to view the …
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By Joanna Peña-Bickley
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November 26, 2006
Uncategorized

ON: The Myth of the Inventory Drought

We hear it all the time: there’s a scarcity of inventory for online video advertisers. Although it seems to be the prevailing wisdom, it’s simply not true.  According to the Interactive Advertising Bureau, the …
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By Joanna Peña-Bickley
 · 
November 26, 2006
Digital Video

ON: Online Video & The 30 Sec. Spot

By now we all understand that the web is not TV, but that doesn't stop us from wanting to watch TV on the web. Given the success of CBS's new innertube video service, it's …
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By Joanna Peña-Bickley
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November 20, 2006
Creativity

ON: Blackberry Perl Microsite

The Blackberry Perl site is has creative hotness written all over it. The use of video is great and the video and the site flow together as one. Visit it at: http://www.blackberrypearl.com/
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By Joanna Peña-Bickley
 · 
September 27, 2006
Creativity

ON: Blackberry Perl Microsite

The Blackberry Perl site is has creative hotness written all over it. The use of video is great and the video and the site flow together as one. Visit it at: http://www.blackberrypearl.com/
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By Joanna Peña-Bickley
 · 
September 27, 2006
The Soap Box

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive) As an internet executive that as been around long enough …
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By Joanna Peña-Bickley
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September 19, 2006

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