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Latest in: Mobile Marketing
Social Software

ON: iPhone & The Bill

Yes, I broke down and did it.  I stormed the Apple store as if I were a tech warrior preparing for the creative battlefields of blogging, video production and photo sharing.  Now that I …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Mobile · Uncategorized

OMMA Mobile New York

  OMMA New York    Originally uploaded by joannapenabickley OMMA Mobile ended with a big bang.  Alloy Media brought in a panel of 17 – 19 year olds to talk to us about their …
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By Joanna Peña-Bickley
 · 
June 29, 2007
Mobile

OMMA Mobile New York

  OMMA New York    Originally uploaded by joannapenabickley OMMA Mobile ended with a big bang.  Alloy Media brought in a panel of 17 – 19 year olds to talk to us about their …
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By Joanna Peña-Bickley
 · 
June 29, 2007
Mobile · Uncategorized

ON: Mobile Start Ups

Today I was working on my plans on how we (TracyLocke Digital) will approach the mobile space from a activation and brand promotions approach.   I have been bombarded by new information on start ups.  …
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By Joanna Peña-Bickley
 · 
January 24, 2007
Mobile

ON: Mobile Start Ups

Today I was working on my plans on how we (TracyLocke Digital) will approach the mobile space from a activation and brand promotions approach.   I have been bombarded by new information on start ups.  …
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By Joanna Peña-Bickley
 · 
January 24, 2007
Branded Content

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …
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By Joanna Peña-Bickley
 · 
January 17, 2007
Mobile

ON: Yahoo! Go

Yahoo! has mobilized its offerings into a mobile application and service called "yahoo! go". The app is currently in beta but you can sign up for an alert once they expand the beta pool.  …
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By Joanna Peña-Bickley
 · 
January 15, 2007
Mobile

ON: 07 Mobile Marketing Budgets

Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Mobile

Verizon & Flash Lite

Today Verizon announced that four of its upcoming phones will feature support for Adobe/Macromedia's "Flash Light" - the mobile version of Flash. Verizon is the first U.S. carrier to endorse Flash content on its …
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By Joanna Peña-Bickley
 · 
November 4, 2006
The Soap Box

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive) As an internet executive that as been around long enough …
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By Joanna Peña-Bickley
 · 
September 19, 2006
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