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Latest in: Interactive Media
Consumer Experience

ON:Good Karma

http://www.improveyourkarma.com/swfs/myspace.swfwww.improveyourkarma.com
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By Joanna Peña-Bickley
 · 
December 21, 2006
Creativity

ON: Hot Sites

Touch them feel them...love them Casio G’zOne Contract Magazine XM Radio Gift Profile - Philips Norelco (Same guys that did ShaveEverywhere) BBDO Proximity UK’s Holiday Site On Toyota’s Mind Motorola - Motofone WDDG (World …
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By Joanna Peña-Bickley
 · 
December 21, 2006
Conversations

ON: Consumer-Generated Media

The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched. "Consumer-Generated Media" (CGM) encompasses the …
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By Joanna Peña-Bickley
 · 
December 20, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
gravatar
By Joanna Peña-Bickley
 · 
December 19, 2006
Conversations

ON: Drive Sales by Directing Searchers to Forums

By now it's something every marketer knows: That smaller -- albeit powerful -- group of brand fans can have an exponentially greater influence. But what many don't know is how to use search and …
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By Joanna Peña-Bickley
 · 
December 18, 2006
Conversations

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash

Unilever's Dove is joining the growing ranks of brands enlisting consumers to do the work their ad agencies once did. It's asking "real women" to create TV ads to run during the Academy Awards …
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By Joanna Peña-Bickley
 · 
December 17, 2006
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
 · 
December 14, 2006
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
 · 
December 14, 2006
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
 · 
December 10, 2006
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