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Written by: Joanna Peña-Bickley
Data Design · Interactive Marketing · Web 2.0

From Insight To Action

Today you hear alot about big data, but is anyone really using it to create business actionable intellegence?  In today's fast paced social market marketers should look at customer behavior from different perspectives and …
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By Joanna Peña-Bickley
 · 
April 14, 2017
Experience Design · Experience Planning · Technology

The Cognitive #StoryMakers Are Here

By Joanna Peña-Bickley & Alex Sinclair The cognitive era has given way to a new generation of creators.  The Story Makers, they are the artist, creative technologists and experiences designers that are revisiting what …
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By Joanna Peña-Bickley
 · 
April 19, 2016
Data Design · Design

Designing Enchanting Experiences in the Cognitive Era

When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson.
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By Joanna Peña-Bickley
 · 
March 4, 2016
Data Design · Experience Design · Internet of Things

Reinventing The Wheel

The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to …
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By Joanna Peña-Bickley
 · 
January 18, 2016
Data Design · Design & UI · Experience Design · The Next Big Thing · Woman In Tech

Experience Design In The Fourth Dimension

Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as …
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By Joanna Peña-Bickley
 · 
December 6, 2015
#IoT · #WearableTech

Malmö, Are You Ready-To-Wear The Future?

Experience Design in Malmo, Sweden.  As I stepped off the train from Copenhagen at Malmo’s Central Station I was transported in to an artists utopia.  From the modernest architecture, to the smart streets that …
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By Joanna Peña-Bickley
 · 
August 23, 2015
3% · Advertising · Woman In Tech

The Creative Disruptors

The changing landscape of the creative world was on full display at Cannes this year.  From the innovators to the creators to the rockstars who are changing health this year the Cannes Lions festival …
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By Joanna Peña-Bickley
 · 
August 1, 2015
Data Design · Design · Design & UI · Experience Design · Mobile · Technology

H3: Using Experience Design To Change Our World

Water. Its refreshing and yet precious. In 2009, I stood on the border of Israel and Syria and realized that it could end a war and create peace. Today it is what is desperately …
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By Joanna Peña-Bickley
 · 
June 27, 2015
3% · Advertising · Culture · Industry Talk · Media · New Media · New York · Technology

#PowerWoman Shaping The Face of Business, Art & Tech

Being an Activist, Artist and Feminist landed me on TheWrap's Power Women Breakfast.  Sitting amongst some of our most influential women in entertainment, media, technology and finance renewed my belief in the our ability …
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By Joanna Peña-Bickley
 · 
June 17, 2015
#5TYSETW · #IoT · Augmented Reality · Creativity · Design & UI · Experience Design

#IBMiX: Are You Ready-To-Wear The Future?

As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the …
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By Joanna Peña-Bickley
 · 
May 19, 2015
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