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December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

December 24, 20072 Comments

ON: Jakob Nielsen’s Dated Viewpoint

Jakob_nielsen
It is rare that I let a post ruin my day or make my blood boil.  However, I got a chance to read Jakob Nielsen's article on his Alertbox called, Web 2.0 Can Be Dangerous and it had me seeing red.  In recent years, I have found most of Nielsen's posts are close-minded and ill informed – yet his write up on Web 2.0 Can Be Dangerous was the worst offender and takes the cake.

The main point of his
article is to prove that:

“AJAX, rich Internet UIs, mashups, communities, and
user-generated content often add more complexity than they're worth. They also
divert design resources and prove (once again) that what's hyped is rarely
what's most profitable.”

Fellow practitioners agree that his POVs are just that - his personal view, take, opinion, etc.  However, as an active practitioner of  AJAX, rich Internet UIs, mashups, communities, and user-generated content programs I can attest that these are not methods and languages are not hyped, they are a basic need in the conversation economy.  Moreover, they have improved the way we think, build, and create experiences for consumers to engage within.  Not only do I disagree that we divert design resources, but I would state that design resources need to jump into the game and treat their work as if it were always in beta. (Like a great car designer or architect)  old school designers need to get into the game.

He makes many arguments, one of which is there are two few users for community and user-generated content.  After examining three different teen studies conducted by major media companies and one from Forrester that show 75% are active contributors in online community content, it is presumable that users are not limiting their online conversations and dialogs to merely interesting business tasks.

The vast majority of his points are off and have no real world practitioner’s basis for the conclusions except one.

“Instead of adding Facebook-like features that let users bite other
users and turn them into zombies, the B2B site would get more sales by offering
clear prices, good product photos, detailed specs, convincing whitepapers, an
easily navigable information architecture... Before throwing spending money at 2.0 features, make sure that you have
all the 1.0 requirements working to perfection.”

We in the digital world should take to heart.  This was a good point but the way it is stated is a bit backwards and stated with the attitude of a dictator (someone who does not seek outside insights to find solutions to a problem) when getting to that conclusion, I have hard time taking the article seriously.

What Nielsen has managed to do with his latest post is prove that Web 1.0 guys who refuse to see the light of new consumer engagement models. Nielson proves the he cannot evolve with the help of insights and has inevitably become the old guy at the bar, trying to pick up women with bad pick-up lines. Simultaneously, AJAX practitioners  are reaping the benefits of listening, changing practices to evolve with their audience (like any good partner should).

One of his arguments takes on profitability, which can be discredited by any number of profitable web companies that have been pushing the envelope of innovation.

Practitioners sound off... Do you think Jakob Nielsen's viewpoint keeps the industry from moving forward?  Alternatively, does it keep us in a method that helped prove the demise of the 1.0 model?

ON: Jakob Nielsen’s Dated Viewpoint via @jpenabickley

September 19, 2006No Comments

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive)

As an internet executive that as been around long enough to see ups and downs of internet business including “dot bomb” and the stock market plunge of agencies and stuck with it to see resurgence of Web 2.0, I ask my Web 2.0 marketing and business posse this…Have we not learned anything from Web 1.0?

If we are truly a learning environment filled with Wikis, social networking and smarter spending habits, why are we not leveraging the consumer buying power to its fullest?

In Web 1.0, companies failed because they were not fiscally responsible and they continuously gave away products, services and their audiences for free, even though consumers were willing to pay.  It just did not work.

In Web 1.0, we found that there could not be free services, no free drives and more importantly no free entertainment.  What makes interactive “professionals” believe of the Web 2.0 revolutions think that free video can exist without advertising? 

Has someone found a business model that allows companies to barter our products and services and then barter with the Internet service providers and electric company to keep our services running?

I want to begin seeing video sites that leverage distribution models that actually generate dollars for advertisers and creatives creating the content as well as the publishers selling the space where the content and consumers are living.

Picture_1_6  Picture_3_2

I think we can all glean learning’s from the mobile marketing space. The mobile marketing industry is making money!  They charge nominal fees to consumers to access branded ring tones, videos and music, therefore making a viable business. 

If you are going to offer free content, consumers are willing to sit though 10 seconds of ads to get what they want. Just as they have in the early days of radio, television and the current iterations of music sites, consumers will wait and get great entertainment at the nominial cost of their time. Consumers have shown us time and time again that if the content is good, relevant or worthy of distribution they will pay for it in an “on demand” model.  Can you imagine getting on demand video service without out a subscription to a local cable company? (I think that is referred to as cable piracy)

While it is not the only way, it is a sure fire way to keep the lights on and employees fed.  What I predict is a quick evolution from Web 2.0 to Web 2.0. 1.21, which will help agencies define the Pre-roll space, it will feed the starving creative mavens producing video content for the web and more importantly separate the girls from the woman in this market place.

What are your thoughts???  Comments welcome!

ON: Learning from Web 1.0 and Evolving video via @jpenabickley

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