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{font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Bold.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: 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url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Text.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ThinItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Regular.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-SemiBoldItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-TextItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-TextItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-LightItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Italic';src: 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June 7, 2009No Comments

ON: UNIQLO’s Animated Story

Move over GAP!  UNIQLO continues to push the envelope of their design of the digital retail space.

Picture 1

Over the years many companies, including the GAP,  have tried to create interactive retail websites that ended up falling flat. UNIQLO's has broken stogy retail mold.  Their new global site,  “introduction to UNIQLO
gives you an animated story that unfolds what the brand is and what it does in a
unique animation that goes for about 10 minutes.  The 10 minutes was filled with pleasant music and entertaining visual gags that made it worth the wait.

Picture 2  
Its fashion first dynamic presentation make makes me wonder - why there is only one store in the USA?  What I love is that when you click on an image to get the name and price there is visual candy that lets me feel the quality of the clothing. There are about 15 options in this fantastic site. Before Canne, UNIQLO is sure to get people talking with this gem. I encourage you to go explore!

Picture 4

Even the new summer collection UT Zoom
showcases their range with some really engaging techniques where you
control the product in the gallery with the scroll/zoom function in your mouse that
transitions between video, images & product!  Its the best brand experience that I have had this year!  Visit UNIQLO today!

ON: UNIQLO’s Animated Story via @jpenabickley

June 7, 2009No Comments

ON: UNIQLO’s Animated Story

Move over GAP!  UNIQLO continues to push the envelope of their design of the digital retail space.

Picture 1

Over the years many companies, including the GAP,  have tried to create interactive retail websites that ended up falling flat. UNIQLO's has broken stogy retail mold.  Their new global site,  “introduction to UNIQLO
gives you an animated story that unfolds what the brand is and what it does in a
unique animation that goes for about 10 minutes.  The 10 minutes was filled with pleasant music and entertaining visual gags that made it worth the wait.

Picture 2  
Its fashion first dynamic presentation make makes me wonder - why there is only one store in the USA?  What I love is that when you click on an image to get the name and price there is visual candy that lets me feel the quality of the clothing. There are about 15 options in this fantastic site. Before Canne, UNIQLO is sure to get people talking with this gem. I encourage you to go explore!

Picture 4

Even the new summer collection UT Zoom
showcases their range with some really engaging techniques where you
control the product in the gallery with the scroll/zoom function in your mouse that
transitions between video, images & product!  Its the best brand experience that I have had this year!  Visit UNIQLO today!

ON: UNIQLO’s Animated Story via @jpenabickley

June 22, 20086 Comments

ON: Music. Dance. Clock. UNIQLOCK

It was Cannes Candy.  And of late it has rocked the pages of this blog.  Yup this widget created by Tokyo Agency Projector took top honors in the titanium and integrated category
at the Cannes International Advertising Festival today.

http://www.uniqlo.jp/uniqlock/swf/blog_large.swf?user_id=jqYd5xdWjFdQTnEi

I first encountered this retailer when their pop up location appeared on the upper west side.  I fell in love as I think the evolution of the t-shirt is something that you can exploit in our creative life.

Picture_1

Watch out Gap, Old Navy and Target! UNIQLO is coming right at you - and they are doing it in a way that uses the media that best communicates to their core audience. (shhh... word of mouth is here to stay.  fuse the blue baby!)

ON: Music. Dance. Clock. UNIQLOCK via @jpenabickley

June 22, 20083 Comments

ON: Music. Dance. Clock. UNIQLOCK

It was Cannes Candy.  And of late it has rocked the pages of this blog.  Yup this widget created by Tokyo Agency Projector took top honors in the titanium and integrated category
at the Cannes International Advertising Festival today.

http://www.uniqlo.jp/uniqlock/swf/blog_large.swf?user_id=jqYd5xdWjFdQTnEi

I first encountered this retailer when their pop up location appeared on the upper west side.  I fell in love as I think the evolution of the t-shirt is something that you can exploit in our creative life.

Picture_1

Watch out Gap, Old Navy and Target! UNIQLO is coming right at you - and they are doing it in a way that uses the media that best communicates to their core audience. (shhh... word of mouth is here to stay.  fuse the blue baby!)

ON: Music. Dance. Clock. UNIQLOCK via @jpenabickley

June 22, 2008No Comments

ON: Uniqlo Widget

Trust me this is fun!  Try and create your own UTLoop. 

__utbp_d='blogparts';__utbp_u='';__utbp_w=480;__utbp_h=360;

This is a retailer who just gets it. Gets the audience and knows that the widget must have an idea worth talking about. 

ON: Uniqlo Widget via @jpenabickley

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