It was Cannes Candy.  And of late it has rocked the pages of this blog.  Yup this widget created by Tokyo Agency Projector took top honors in the titanium and integrated category
at the Cannes International Advertising Festival today.

http://www.uniqlo.jp/uniqlock/swf/blog_large.swf?user_id=jqYd5xdWjFdQTnEi

I first encountered this retailer when their pop up location appeared on the upper west side.  I fell in love as I think the evolution of the t-shirt is something that you can exploit in our creative life.

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Watch out Gap, Old Navy and Target! UNIQLO is coming right at you - and they are doing it in a way that uses the media that best communicates to their core audience. (shhh... word of mouth is here to stay.  fuse the blue baby!)

ON: Music. Dance. Clock. UNIQLOCK via @jpenabickley