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December 19, 2018Comments are off for this post.

5 Things

#Thing1 - A great read from brilliant thinker @JeremyRikfin - The Empathic Civilization: The Race to Global Consciousness in a World in Crisis.

#Thing2 - Redesigning Air Force One from @FastCompany

#Thing3 - Interested in an alternative to Space Force? Enter https://www.americaforce.co/  Check it out.

#Thing4 My pick for this weeks Enchanting Experience Design Shout Out. Performance Lab & Robot Food

#Thing5 The Ikea approach to Glocal Design - Read more about it in Fast Co Design

Look forward to hearing about what inspires you.
Just post it @Twitter and tag me @jojobickley

5 Things via @jpenabickley

August 23, 20076 Comments

ON: Ikea’s Back-To-School Edge


IKEA encourages college students to get freaky in dorm rooms.  IKEA has viral videos, music downloads and product specs galore to get those dead brain cells ready to return to school. 


Throughout the Ikea promotion, students are provided with ways to
"unpack" the items, as well as style and price points that appeal to
them in a fun and clever way. Opportunities to check out various rooms
seem consistent with both Ikea's variety of furnishings and college
students' wishes to individualize their surroundings their first time
out of the nest.

What it is lacking is a FaceBook application that allows you on collaborative shopping with your roommate.  Or perhaps a MySpace widget that allows you to use the items you bought to decorate your MySpace Page.

The videos were a bit creepy (in a good way). I think they could have added a few touches that would be really fun.  For instance, if I could upload my friends faces and insert them into the videos for a bit of some community pass along.

Check out the site at: http://www.roommateliving.com/


ON: Ikea’s Back-To-School Edge via @jpenabickley

December 10, 2006No Comments

ON: Seven Campaigns To Watch

  1. Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s
    beer, shot in shaky camcorder style and directing viewers to a bespoke
    site, http://www.crackopenafriendly.com. A nicely integrated online campaign
    with some cringeworthy home video action? We’ll take it!
  2. BBH in London have curated a series for web films for Impulse body spray’s new variant Tease. Hosted at www.actonimpulse.com,
    the four films were produced by female, up-and-coming directors and are
    based around the idea that ‘girls like guys to chase them’. As long as
    they’re tall, good-looking and financially solvent.
  3. Impulse’s male counterpart, the ubiquitous Lynx/Axe, have launched a site for new variant Blow
    in which you can strip a poor shivering model down to her smalls by
    blowing through your computer’s microphone. Highlights are hosted on
    YouTube, and creative came from Dare Digital. www.lynxblow.com (http://www.youtube.com/watch?v=KJwEC0kZ7Ms)
  4. There’s a really helpful Mediapost article here about Web 3.0,
    explaining the effect that ‘semantic search’ will have on the way we
    use the web. Get to grips with it now, it’s coming faster than you
    think.  As author Cory Treffiletti points out, we’ll be able
    to enter things like: ‘I want to take a vacation, on a beach. I need
    things to do for my three kids and I want to be able to eat great
    seafood. I don’t want to spend more than $3,000 and I would like to be
    gone for 6 days.’ Your search results would then reflect exactly this,
    including child care packages and restaurants in the area. We’ve had
    enough of letting search dictate to us. Bring on the revolution! http://blogs.mediapost.com/spin/?p=926
  5. IKEA have announced plans to build 500 'cookie cutter' homes across the UK: www.psfk.com/2006/11/coming_to_the_u.html
  6. Not sure who did this one, but it makes for entertaining viewing – Manix condoms prove so pleasurable, they bring about the end of the world. Even the Queen is a fan, apparently. Thanks to AdRants for digging this one out. If you made it, drop us a line. www.tropdeplaisir.net
  7. And – as if that wasn’t enough – have a ridiculous web film about the Viral Learning Center. http://www.youtube.com/watch?v=QsHPJ0eJilU&eurl
ON: Seven Campaigns To Watch via @jpenabickley

September 18, 2006No Comments

ON:Your Next Closet


Walk-in closets are the next big thing in home decoration. At IKEA, you
can find everything you need to create your own personal solution. And
at this site you'll get to peek in on five different people who have
already created closets to fit their unique needs.

View site at: http://www.kominigarderoben.se/

ON:Your Next Closet via @jpenabickley
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