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Latest in: IAB
Uncategorized

on: social customer service

The IAB and Lightspeed Research conducted a detailed study into what social network users expect in terms of online customer service – with 45% of respondents having complained online compared with 36% who have complained by …
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By Joanna Peña-Bickley
 · 
February 17, 2011
Marketing Speak · Online Media / OLA · Web 2.0 · What I Am Reading

on: a little privacy

The IAB tells congress that It's privacy bills may harm business and consumers. Mike Zaneis, Vice President of Public Policy, testified before the U.S. Congress to express the advertising industry’s serious reservations about two …
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By Joanna Peña-Bickley
 · 
August 4, 2010
OLA · Online Media / OLA

ON: The IAB’s Rich Media Measurement Guidelines

After a 30-day period of public comment and review, the Interactive Advertising Bureau (IAB) has published the Rich Media Measurement Guidelines.  IAB "Rich media" ads are online ads with elements that users can interact …
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By Joanna Peña-Bickley
 · 
December 23, 2007
Interactive Marketing · Uncategorized

ON: Day One at Mixx

I spent the day at the Mixx conference for the most part of the morning.  I will say that if you are a person who spends her/his time at the leading edge, walking the …
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By Joanna Peña-Bickley
 · 
September 24, 2007
Interactive Marketing

ON: Day One at Mixx

I spent the day at the Mixx conference for the most part of the morning.  I will say that if you are a person who spends her/his time at the leading edge, walking the …
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By Joanna Peña-Bickley
 · 
September 24, 2007
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Mobile

ON: 07 Mobile Marketing Budgets

Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Uncategorized

ON: The Myth of the Inventory Drought

We hear it all the time: there’s a scarcity of inventory for online video advertisers. Although it seems to be the prevailing wisdom, it’s simply not true.  According to the Interactive Advertising Bureau, the …
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By Joanna Peña-Bickley
 · 
November 26, 2006
Online Media / OLA

ON: Brand Safety & Media Buys

Have you ever created an Ad, placed your buys and then watched the numbers grow as your audience grew?  I have.  I have also witnessed brands place a buy with their agency who in …
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By Joanna Peña-Bickley
 · 
November 1, 2006
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