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The Soap Box

on: a stand for japan

On March 11, 2011, a huge 8.9 earthquake and subsequent tsunami hit Japan, causing widespread destruction.  President Obama has already released a statement sending "deepest condolences" and promising support to the stricken country.  "The United States …
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By Joanna Peña-Bickley
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March 11, 2011
Uncategorized

on: facebook’s innovation award

facebook likes me - they really really like me!  I had fun serving as the Wunderman Network creative and innovations lead that developed some of the latest advertising innovations for facebook.  From the initial ideas to …
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By Joanna Peña-Bickley
 · 
February 17, 2011
Uncategorized

on: facebook’s page facelift

Last week Facebook launched a redesign of Facebook Pages which has big implications for brands.  The new Pages layout has added filters that select who can and can’t comment, users can now browse Facebook under the guise …
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By Joanna Peña-Bickley
 · 
February 16, 2011
Social Software

on: facebook’s sponsored stories

People trust what their friends reccomend. This insight fueled the new Facebook's launch of Sponsored Stories, a new way for advertisers to get to their target audience. Check out the right-hand column of your news feed. 
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By Joanna Peña-Bickley
 · 
February 5, 2011
Social Media

on: social design for facebook

With more than 500 million active users spending over 700 billion minutes per month on Facebook, brand clients are clamoring for the best way to attract Likes and advocates. As you move from your dead …
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By Joanna Peña-Bickley
 · 
January 21, 2011
Uncategorized

on: facebook’s new api

Did you know that Facebook now grants developers access to your address and phone number?   The FB Developer announcment came over the weekend. The updated Facebook API access users’ address and phone numbers.  This …
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By Joanna Peña-Bickley
 · 
January 18, 2011
Social Media · Social Software

on: facebook’s big valuation

The NY times is reporting that Goldman Sachs and and a Russian investor have invested in facebook.  The deal would value the company at $50 billion. The genuis behind facebook is that it links …
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By Joanna Peña-Bickley
 · 
January 3, 2011
Uncategorized

on: orange’s tweet portraits

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By Joanna Peña-Bickley
 · 
December 16, 2010
Social Media · Social Software · Something I Found · Web 2.0 · Web World

on: facebook’s map of the world

A Facebook intern interested in seeing how political borders affect friendships around the globe has created a map of the world by sampling data from the social network's 500 million user base.  This unique …
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By Joanna Peña-Bickley
 · 
December 14, 2010
Social Media · Social Software

on: facebook’s redesign

Facebook rolled out a series of enhancements to the user Profile page on last night.  60 minutes did a great job of scooping the blogs. http://www.cbs.com/e/5YaRawV9IjnJlxk_1Oqc8ztl_m_vAyAU/cbs/1/
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By Joanna Peña-Bickley
 · 
December 6, 2010
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