July 4, 2007No Comments

ON: Current.tv + Bebo

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It seems that Current.tv, Al Gore’s
cable TV network that sources user-generated videos from the web, is
still alive and kicking. Today they’re announcing a deal with Bebo that
will promote Current on the social network: users will be asked to
upload a video to Bebo
for the chance to visit Current’s London studios. Current will also be
supplying content for Bebo’s video section as part of an ongoing
partnership. Right now it is UK-focused.  This would be great for US focused FaceBook or even the masses over at MySpace.

http://uk.current.com/studio/vm2/vm2.swf

ON: Current.tv + Bebo via @jpenabickley

July 4, 2007No Comments

ON: Current.tv + Bebo

Picture_1
Picture_2
It seems that Current.tv, Al Gore’s
cable TV network that sources user-generated videos from the web, is
still alive and kicking. Today they’re announcing a deal with Bebo that
will promote Current on the social network: users will be asked to
upload a video to Bebo
for the chance to visit Current’s London studios. Current will also be
supplying content for Bebo’s video section as part of an ongoing
partnership. Right now it is UK-focused.  This would be great for US focused FaceBook or even the masses over at MySpace.

http://uk.current.com/studio/vm2/vm2.swf

ON: Current.tv + Bebo via @jpenabickley

April 20, 2007No Comments

ON: Web Metrics Studies

For those of us who are responsible for analyzing and translating digital consumer data back to our clients then optimizing our campaigns and sites to align with consumer feedback loops -  two studies have confirmed what we digital marketers have hypothesized about for years.

The use of page-views and cookies to determine the size of Web audiences may be failing to keep up with changing user habits, according to two new reports.

A study from comScore has concluded that cookies may be over-counting serial Web surfers who regularly reset them. A separate report from Nielsen NetRatings determines that counting time spent on a site, rather than page views accessed, may offer a better metric for evaluating usage in the Web 2.0 era of video and audio features.

Nielsen's Top Ten Websites By Time Per Visit

  1. RuneScape - 6hrs 32mins
  2. Electronic Arts Online - 3h 07m
  3. Bebo - 2h 37m
  4. Facebook 2h 28m
  5. eBay - 1h 55m
  6. King.com - 1h 53m
  7. Adventure Quest - 1h 35m
  8. Fox Interactive Media (MySpace) - 1h 11m
  9. Club Penguin - Ih 10m
  10. Cartoon Network - 1h 09m

ON: Web Metrics Studies via @jpenabickley

March 31, 2007No Comments

ON: 7digital and Bebo

7digital and Bebo have announced an
exclusive partnership which will allow 31 million Bebo users to
download music direct from the site. In a direct challenge to the
already struggling high street music stores, over 450,000 registered Bebo Bands
can now sell their music via Bebo and will be eligible for a position
in the charts.

Integrating 7digital’s indiestore service into Bebo
Bands will allow the popular social network to offer the service to
users in the UK, US, Canada, Australia, New Zealand and Ireland.
7digital has also developed a widget which will promote the sales of
downloads direct from artist’s user pages and via SMS. www.bebo.com

ON: 7digital and Bebo via @jpenabickley

March 31, 2007No Comments

ON: 7digital and Bebo

7digital and Bebo have announced an
exclusive partnership which will allow 31 million Bebo users to
download music direct from the site. In a direct challenge to the
already struggling high street music stores, over 450,000 registered Bebo Bands
can now sell their music via Bebo and will be eligible for a position
in the charts.

Integrating 7digital’s indiestore service into Bebo
Bands will allow the popular social network to offer the service to
users in the UK, US, Canada, Australia, New Zealand and Ireland.
7digital has also developed a widget which will promote the sales of
downloads direct from artist’s user pages and via SMS. www.bebo.com

ON: 7digital and Bebo via @jpenabickley

February 9, 20079 Comments

ON: Widgets – Not just a toys anymore

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Some of the best data on the growth of social networks is coming out
of the widget startups.
People put widgets on their various social
network user pages, and traffic is referred back to the widget
companies. Other than policy changes
that can have a significant impact on widget usage, it is the best
traffic data available outside of the social networks themselves.

What I’m hearing from some of those widget companies is that San Francisco-based Hi5,
already a big network and rumored to be quite profitable, is surging. Traffic is up 15% month over month, and Hi5 looks like it’s second
only to MySpace at this point. They are clearly bigger than all the second tier
social networks - Piczo, Bebo, Tagged, etc.”

The available third party data is mostly agreeing. Hi5 has a large
presence in the U.S., but the bulk of its usage is in other countries.
That may explain why Comscore, which puts them at the 79th largest
website based on 23 million worldwide unique visitors in December (just
ahead of Facebook, which is no. 83 overall), shows a declining U.S.
audience. U.S. uniques declined to 3 million in December, down from a
high of just over 4 million in July 2006. Hi5 claims to have 50 million
registered users, which sounds about right given the 23 million monthly
unique visitor number.

Alexa shows significant growth as well, although Compete has a different story, more closely mirroring Comscore’s U.S. data.

http://www.hairy-mail.com/social/message.swf

ON: Widgets – Not just a toys anymore via @jpenabickley

January 8, 2007No Comments

ON:Bebo Launches Ad-Supported Widgets

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U.K.-based social network Bebo is set to roll out ad-supported
widgets - small web applications that users can embed into their
profiles - in an effort to make advertising more relevant to its
members.

Bebo VP of Sales and Business Development Jim
Scheinman calls it "engagement marketing," designed to combine web ads
with user-directed viral marketing, reports AdWeek (via MarketingVox). "To the Beboer, they don't look at it like advertising but great content," he said.

Already, Bebo
allows users to choose from three photo-sharing widgets (for Slide,
Photobucket, and Rockyou). Ad-supported widgets will take many shapes,
like interactive games. The widgets could be classified as branded
utility, a marketing tactic.

Bebo had 1.4 million unique users in November, according to
Nielsen/NetRatings, and is aiming for 30 million by end of 2007. It
currently offers just one ad unit per page, like Facebook.

Related stories:

ON:Bebo Launches Ad-Supported Widgets via @jpenabickley

November 21, 2006No Comments

ON: Bubble 2.0 ???

16pogue2l
Yes, it's 1999 all over again. Web start-ups are cropping up with names like Bebo, Squidoo and Moblabber. Start-ups like YouTube, less than 1 year old and unprofitable, are being sold for $1.65 billion. And the business plan known as Free has returned.

But the difference these days is established companies like News Corp., Google and Yahoo are taking the gamble on startups that don't make any money--not investors--although they will lose if the gambles turn out to be ill-advised. The most surprising participant in "Web Bubble 2.0," is Time Warner's AOL. Still, shareholders have applauded the company's decision to phase out of the ISP market to offer content for free.

For a small number of Web newbies, the model of trying to be all things to all people is great, but if you know how to find your IP address, subscribe to RSS feeds, or know what "FWIW" stands for, AOL, Yahoo et. al., are too mass-market for your tastes.

Read More in the NY Times >>

ON: Bubble 2.0 ??? via @jpenabickley
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