For those of us who are responsible for analyzing and translating digital consumer data back to our clients then optimizing our campaigns and sites to align with consumer feedback loops - two studies have confirmed what we digital marketers have hypothesized about for years.
The use of page-views and cookies to determine the size of Web audiences may be failing to keep up with changing user habits, according to two new reports.
A study from comScore has concluded that cookies may be over-counting serial Web surfers who regularly reset them. A separate report from Nielsen NetRatings determines that counting time spent on a site, rather than page views accessed, may offer a better metric for evaluating usage in the Web 2.0 era of video and audio features.
Nielsen's Top Ten Websites By Time Per Visit
- RuneScape - 6hrs 32mins
- Electronic Arts Online - 3h 07m
- Bebo - 2h 37m
- Facebook 2h 28m
- eBay - 1h 55m
- King.com - 1h 53m
- Adventure Quest - 1h 35m
- Fox Interactive Media (MySpace) - 1h 11m
- Club Penguin - Ih 10m
- Cartoon Network - 1h 09m
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