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August 15, 20072 Comments

ON: YouSwop

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YouSwop.com is a global community for anyone with stuffs to exchange and trade for something they need.  YouSwop is in Beta now and open by invite only.

Seems like an interesting approach to the things you cannot sell on eBay.

ON: YouSwop via @jpenabickley

April 20, 2007No Comments

ON: Web Metrics Studies

For those of us who are responsible for analyzing and translating digital consumer data back to our clients then optimizing our campaigns and sites to align with consumer feedback loops -  two studies have confirmed what we digital marketers have hypothesized about for years.

The use of page-views and cookies to determine the size of Web audiences may be failing to keep up with changing user habits, according to two new reports.

A study from comScore has concluded that cookies may be over-counting serial Web surfers who regularly reset them. A separate report from Nielsen NetRatings determines that counting time spent on a site, rather than page views accessed, may offer a better metric for evaluating usage in the Web 2.0 era of video and audio features.

Nielsen's Top Ten Websites By Time Per Visit

  1. RuneScape - 6hrs 32mins
  2. Electronic Arts Online - 3h 07m
  3. Bebo - 2h 37m
  4. Facebook 2h 28m
  5. eBay - 1h 55m
  6. King.com - 1h 53m
  7. Adventure Quest - 1h 35m
  8. Fox Interactive Media (MySpace) - 1h 11m
  9. Club Penguin - Ih 10m
  10. Cartoon Network - 1h 09m

ON: Web Metrics Studies via @jpenabickley

February 5, 2007No Comments

ON: Where People Spend Time Online

Chartjpg1

Market research firm Compete released a list of the top December 2006 online destinations in regards to "time spent online."

While
social sites dominate the list, the online destinations of Neopets, Bank of America and WalMart are also in the top 20.  A fresh perspective on how to find your consumers on the internet.

ON: Where People Spend Time Online via @jpenabickley

February 5, 2007No Comments

ON: Where People Spend Time Online

Chartjpg1

Market research firm Compete released a list of the top December 2006 online destinations in regards to "time spent online."

While
social sites dominate the list, the online destinations of Neopets, Bank of America and WalMart are also in the top 20.  A fresh perspective on how to find your consumers on the internet.

ON: Where People Spend Time Online via @jpenabickley

February 5, 2007No Comments

ON: Where People Spend Time Online

Chartjpg1

Market research firm Compete released a list of the top December 2006 online destinations in regards to "time spent online."

While
social sites dominate the list, the online destinations of Neopets, Bank of America and WalMart are also in the top 20.  A fresh perspective on how to find your consumers on the internet.

ON: Where People Spend Time Online via @jpenabickley

September 11, 2006No Comments

ON: Right Media’s Exchange

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As many of my readers, friends and online buds already know I have joined Right Media in order to spearhead the development of their Agency business.  Friday, the company launched its new website that I think gives a comprehensive view of how they are changing the online advertising landscape.

Right Media has developed an open marketplace which is a better place to do business. Progressive companies in other industries proved it: eBay helped people buy and sell consumer goods more efficiently; NASDAQ did the same for securities.

We're doing it for interactive media.

Visit the new website at http://www.rightmedia.com

ON: Right Media’s Exchange via @jpenabickley

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