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August 1, 2010No Comments

on: facebook + amazon

Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Such a partnership could also lay the groundwork for Facebook to get key pieces of data, so it can start to quantitatively value how social recommendations translate into sales. According to both companies they are not getting purchase history on specific individuals.  


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Now consumers will see products based on their friends’ reviews. This couples two very effective forms of recommendations: friends & online reviews. In fact, those two consistently rank as the top two most valued forms of product advice.

Now if Facebook can build out this partnership with Amazon, It can get key pieces of aggregated data back to study how product sales change in relation to social recommendations or ad campaigns, it can build models to show how financially valuable it is on average when a user “likes” a product or brand.

More coverage:


on: facebook + amazon via @jpenabickley

August 1, 2010No Comments

on: facebook + amazon

Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Such a partnership could also lay the groundwork for Facebook to get key pieces of data, so it can start to quantitatively value how social recommendations translate into sales. According to both companies they are not getting purchase history on specific individuals.  


Picture-33
 

Now consumers will see products based on their friends’ reviews. This couples two very effective forms of recommendations: friends & online reviews. In fact, those two consistently rank as the top two most valued forms of product advice.

Now if Facebook can build out this partnership with Amazon, It can get key pieces of aggregated data back to study how product sales change in relation to social recommendations or ad campaigns, it can build models to show how financially valuable it is on average when a user “likes” a product or brand.

More coverage:


on: facebook + amazon via @jpenabickley

October 1, 2007No Comments

ON: Amazon’s First Swipe at iTunes

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If you're into Digital Rights Manegment-free (DRM Free) music, you have a reason to get pretty excited today. As speculated by engadget, Amazon
has launched the public beta of its new digital music portal called
Amazon MP3, which will feature two million songs from 180,000 artists
and 20,000 labels, all without the painful and annoying restrictions of
DRM. The reality is that this should make your music more portable. Again!

The press release claims that the site, will include EMI and
Universal tracks as well as will make separate songs available
for $.89 or $.99, and boasts that all of the "top 100" tracks will be
priced at the former, lower amount. Albums will range in cost from
$5.99 to $9.99, with the best selling albums coming in at $8.99. Of
course, since there's no DRM, users are free to throw the 256Kbps MP3s
on any player they like, as well as burn CDs, copy to MiniDisc, and for those of you you who want it old-school you can
dump your tunes to 8-track.

ON: Amazon’s First Swipe at iTunes via @jpenabickley

December 14, 20061 Comment

ON: AOL & MSN Getting Busy

Picture_5_6
In the rush towards meaningful content provision online, the big
hitters are heading in some intriguing directions. If you can feel your
brains melting out of your ears from an overdose of YouTube’s cats on trampolines and could do with something slightly more cerebral for a change, read on.  This week, AOL took the next step forward with a website that will distribute documentaries. The website, dubbed AOL True Stories, will offer titles before theatrical release and between cinema and DVD release.  http://video.aol.com/video-category/true-stories/2546

The
site's current library of twenty films is available to stream,
download-to-own and buy as a DVD, and will accompany community forums
where viewers can share their perspectives through blogs, live chats,
message boards and video posting. Additionally, filmmakers can maintain
a blog to communicate with viewers regarding different aspects of their
film. Jordan Kurzweil, VP of development and
production at AOL programming, commented at launch: ‘We're hoping to
create great conversation online where people will debate about films.’

Launch titles include the controversial 1998 Oscar nominee ‘Waco: Rules of Engagement’ and ‘Shadow Company’,
which examined the role of private security firms in post-occupation
Iraq. Three new titles will be added each month, with this rising to as
much as twelve when the site is established. Revenue will be generated
from 30-second ads at the beginning of a film, which will be shared
with distributors as well as filmmakers.

Picture_3_10
Following the unpopularity of Amazon’s film download service ‘Unbox’, the terms of which popular blog BoingBoing
likened to telling customers to ‘eat shit and die’, AOL’s integrated,
sensitive and targeted approach to this area could be a well needed
tonic. So – if you’re fully intending to watch something meaningful on
TV when you get home tonight but know full well that the hours between
7 and 10pm will be spent watching Friends on DVD, get your brain engaged early on with this video on demand service.

At the same time, Microsoft has been busy, unveiling the new Vista operating system, the much anticipated Zune, plus myriad additions to their Live Search service. The latest of these is the announcement of an online library to digitise the world’s books – a claim made by rivals Google not 5 months ago. The service, Live Search Books,
will apparently attempt to make ‘the reading experience as natural as
possible’. Using their blog to both make the announcement and respond
to comments, an unnamed Microsoft spokesperson said: ‘The US beta
launch of Live Search Books is a big step forward in advancing the way
people discover information through the integration of content that has
been off-limits to the traditional search experience, until now.’ http://blogs.msdn.com/livesearch

Picture_4_5
Books
online is a tricky one – whilst we can see what it would add to the
search experience, we can’t see the pleasure of curling up in an arm
chair with an actual hard copy and a glass of wine/bar of
chocolate/disgruntled moggy disappearing just yet. However, as Ferris Bueller once said – life moves pretty fast, and we’d be the last person to resist change. Hand that Sony Reader over here. www.learningcenter.sony.us/assets/itpd/reader

ON: AOL & MSN Getting Busy via @jpenabickley

December 14, 20061 Comment

ON: AOL & MSN Getting Busy

Picture_5_6
In the rush towards meaningful content provision online, the big
hitters are heading in some intriguing directions. If you can feel your
brains melting out of your ears from an overdose of YouTube’s cats on trampolines and could do with something slightly more cerebral for a change, read on.  This week, AOL took the next step forward with a website that will distribute documentaries. The website, dubbed AOL True Stories, will offer titles before theatrical release and between cinema and DVD release.  http://video.aol.com/video-category/true-stories/2546

The
site's current library of twenty films is available to stream,
download-to-own and buy as a DVD, and will accompany community forums
where viewers can share their perspectives through blogs, live chats,
message boards and video posting. Additionally, filmmakers can maintain
a blog to communicate with viewers regarding different aspects of their
film. Jordan Kurzweil, VP of development and
production at AOL programming, commented at launch: ‘We're hoping to
create great conversation online where people will debate about films.’

Launch titles include the controversial 1998 Oscar nominee ‘Waco: Rules of Engagement’ and ‘Shadow Company’,
which examined the role of private security firms in post-occupation
Iraq. Three new titles will be added each month, with this rising to as
much as twelve when the site is established. Revenue will be generated
from 30-second ads at the beginning of a film, which will be shared
with distributors as well as filmmakers.

Picture_3_10
Following the unpopularity of Amazon’s film download service ‘Unbox’, the terms of which popular blog BoingBoing
likened to telling customers to ‘eat shit and die’, AOL’s integrated,
sensitive and targeted approach to this area could be a well needed
tonic. So – if you’re fully intending to watch something meaningful on
TV when you get home tonight but know full well that the hours between
7 and 10pm will be spent watching Friends on DVD, get your brain engaged early on with this video on demand service.

At the same time, Microsoft has been busy, unveiling the new Vista operating system, the much anticipated Zune, plus myriad additions to their Live Search service. The latest of these is the announcement of an online library to digitise the world’s books – a claim made by rivals Google not 5 months ago. The service, Live Search Books,
will apparently attempt to make ‘the reading experience as natural as
possible’. Using their blog to both make the announcement and respond
to comments, an unnamed Microsoft spokesperson said: ‘The US beta
launch of Live Search Books is a big step forward in advancing the way
people discover information through the integration of content that has
been off-limits to the traditional search experience, until now.’ http://blogs.msdn.com/livesearch

Picture_4_5
Books
online is a tricky one – whilst we can see what it would add to the
search experience, we can’t see the pleasure of curling up in an arm
chair with an actual hard copy and a glass of wine/bar of
chocolate/disgruntled moggy disappearing just yet. However, as Ferris Bueller once said – life moves pretty fast, and we’d be the last person to resist change. Hand that Sony Reader over here. www.learningcenter.sony.us/assets/itpd/reader

ON: AOL & MSN Getting Busy via @jpenabickley

December 10, 20061 Comment

ON: Living The Dream & Branded Social Networks

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Although advertisers are keen to monetize the behemoth that is the
social networking phenomenon, previous attempts have varied from the
successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. Now, US car manufacturer Lincoln are uniting people online through a shared dream – literally. www.mydream.tv
is a beautifully laid out site through which users can sign up, submit
their dreams and ambitions, and connect with others harboring the same
desires in order to make dreams come true. Video footage showing
individuals explaining how they overcame difficulties to reach their
personal goals is also featured, alongside relevant Amazon links to help people get set up with the right equipment.

The site was conceived and constructed by New York-based renegades Kirt Gunn,
who supervised the true life footage. The site has three value
propositions, First, it’s there for information and
entertainment. We’ve included relevant web links next to each dream to
help people get started, and Amazon guides. Second, we’ve given users
the chance to connect with others, motivating them to not only
accomplish their goals but also return to the site to encourage others.
And third, shortly we’ll be launching the user-generated element in
which users will be able to add their own videos of success.

So
far, featured dreams include building a dream house, making an
independent film and the slightly more dramatic ‘become a superhero’.
Oh, and the site also plays host to Lincoln advertising and a
competition to win one of the cars.

Creating a social network is a tricky business, as both content and
connections must be continually inspiring. With MyDream.tv we suspect
Lincoln may have cracked it – what could be more inspiring than a
dream?

Picture_1_18
Other automotive news – Toyota Scion has formed an online network, Scion Broadband,
with five channels of content including short films, music videos and a
Japanese anime cartoon series. There’ll also be exclusive footage of
new Scion commercials, and the music channel will feature videos and
interviews with up-and-coming artists. ‘Our customer is very plugged
into the arts, but they are also plugged in online,’ said Adrian Si,
Scion’s interactive manager. ‘Most of them are finding links to
entertainment on the Internet, and a growing amount are just staying
online to be entertained. We feel that we can provide our audience with
relevant content’. www.scion.com/broadband

AND – the manufacturer has cemented its presence in Second Life with a brand new showroom, Scion City.
The launch of the model in Second Life was so well attended that Scion
will host six more events, one every two weeks, to let players' avatars
dance, hear concerts, and test-drive Scions. http://secondlife.com

ON: Living The Dream & Branded Social Networks via @jpenabickley

October 8, 2006No Comments

ON: Tune Glue

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An interesting relational database visualization called TuneGlue using Last.fm data and Amazon to make connections among bands. Nice simple interface plus the use of Last.fm makes the connections more accurate. The site is in Beta and you'll need Flash 9 Player installed.

ON: Tune Glue via @jpenabickley

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